It’s shocking to see how many cleaning companies are setting up their homepage in a way that actually stifles conversions. It’s even more surprising seeing those who have learned the ‘Ins and Outs’ of direct response marketing doing this. (shame on you!)
So many people are getting it wrong that we wanted to set some things straight so you can see an instant boost in getting more clients from your website…
And who wouldn’t want to convert as much traffic as possible into high-paying clients? The question is: Could you be getting more clients from your homepage?…
Because if you’re making these common mistakes, then an enormous percentage of people that visit your website simply turn around and leave without a trace. Think about this way; having wrong elements on your homepage is like having a store that people constantly come to, but when they enter the front doors they make a split second decision that you are not the right company for them and they turn around and leave!
So…You have to get rid of what doesn’t work and include these elements on your homepage to get even better results than might’ve been getting…
Using a Headline the Smart Way Makes ALL the Difference
Include your best performing, benefit-oriented headline, as one of the most prominent features on the page.
The headline should solve your prospect’s biggest problem(s) in regard to your service. For example, the headline should solve their nagging questions, “Will it be a good job?” “Will it dry quickly?” “Is it gonna resoil rapidly?”
Here’s an example of a headline that could work really well to answer those questions:
“It’s Thorough, Dries Quickly, and Stays Clean Longer – Or It’s FREE!”
Putting this type of benefit in just the right spot on your homepage really makes a huge difference in how ‘engaged’ your prospect becomes in your site, and how likely they are to become a paying client!
A COMPELLING Offer to Capture Leads/Emails
Next, include the right kind of offer that is compelling enough for your prospect to leave their name and email with you…even if they are not ready to buy right at that moment. Now, if you’re still using the Consumer Awareness Guide as this offer…You might want to think about changing that… (more on that in a moment)
And placing a compelling offer in the right spot on your webpage allows you to capture the emails of prospects so you can continue to market to them even after they’ve left your site. There are easy ways to make this whole process automated, yet very personal feeling, so you can turn those leads you capture into high-paying clients. Plus, what you say to your prospects and how you design the form that you want your clients to fill out has a HUGE bearing on the amount of leads you get and convert.
Using the right kind of email follow-up service is also ‘key’ to getting the best results and the most possible jobs out of this.
Lastly, be sure to include third-party reviews embedded into your home page…
These are the reviews that come from other online review sources (like Google, Yahoo!, and even third party review services) and are infinitely more believable than testimonials you’ve gathered yourself.
Now why is believability so important?
Consider this: Direct response marketing studies show there are three basic reasons prospect won’t buy:
1) Don’t think they need it (which is NOT the case when someone comes to your website – they’re searching online for a cleaning service…they definitely need it)
2) Can’t afford it
3) Don’t believe you…
If we count only the last two reasons, that means 1/2 of a prospect’s decision to buy from your website rests on believability. I think you can see why it is absolutely vital for you to have the most believable reviews placed just in the right spot on your homepage…and third party reviews are just the trick to accomplish this!
And when you do this, in combination with the headline, and the right offer for prospects to leave their name and email – it’s awesome because you get a huge boost in revenue by converting more web prospects to high paying clients…and getting more cash without a ton of effort!
Just imagine seeing your ROI jump up on this one strategy…and filling your schedule as website inquiries pour into your email inbox and make your phone ring like crazy. It’s great knowing you’re business is effectively capturing prospects 24/7 as you spend time with you’re family or whatever it is you love the most.
How To Get This Done on YOUR Homepage
Now you can easily scour the net for ideas and input on the right way to put all these ideas into place. And we encourage you to try and test out as many, headlines, designs, and layouts as you need to discover the best possible results…
You could simply use what’s been PROVEN to work by getting these ideas (and TONS more online techniques) handed to you…check it out here:
Best Ideas For Getting MORE CLIENTS from your online advertising (Existing Piranha Clients ONLY)
Here’s to your success!
Piranha Marketing, Inc’
Comments (0) May 17 2013