It’s shocking to see how many cleaning companies are setting up their homepage in a way that actually stifles conversions.  It’s even more surprising seeing those who have learned the ‘Ins and Outs’ of direct response marketing doing this. (shame on you!)

So many people are getting it wrong that we wanted to set some things straight so you can see an instant boost in getting more clients from your website…

And who wouldn’t want to convert as much traffic as possible into high-paying clients?  The question is: Could you be getting more clients from your homepage?…

Because if you’re making these common mistakes, then an enormous percentage of people that visit your website simply turn around and leave without a trace.  Think about this way; having wrong elements on your homepage is like having a store that people constantly come to, but when they enter the front doors they make a split second decision that you are not the right company for them and they turn around and leave!

So…You have to get rid of what doesn’t work and include these elements on your homepage to get even better results than might’ve been getting…

Using a Headline the Smart Way Makes ALL the Difference

Include your best performing, benefit-oriented headline, as one of the most prominent features on the page.

The headline should solve your prospect’s biggest problem(s) in regard to your service. For example, the headline should solve their nagging questions, “Will it be a good job?”  “Will it dry quickly?” “Is it gonna resoil rapidly?”

Here’s an example of a headline that could work really well to answer those questions:

“It’s Thorough, Dries Quickly, and Stays Clean Longer – Or It’s FREE!”

Putting this type of benefit in just the right spot on your homepage really makes a huge difference in how ‘engaged’ your prospect becomes in your site, and how likely they are to become a paying client!

A COMPELLING Offer to Capture Leads/Emails

Next, include the right kind of offer that is compelling enough for your prospect to leave their name and email with you…even if they are not ready to buy right at that moment.  Now, if you’re still using the Consumer Awareness Guide as this offer…You might want to think about changing that… (more on that in a moment)

And placing a compelling offer in the right spot on your webpage allows you to capture the emails of prospects so you can continue to market to them even after they’ve left your site.  There are easy ways to make this whole process automated, yet very personal feeling, so you can turn those leads you capture into high-paying clients.  Plus, what you say to your prospects and how you design the form that you want your clients to fill out has a HUGE bearing on the amount of leads you get and convert.

Using the right kind of email follow-up service is also ‘key’ to getting the best results and the most possible jobs out of this.

Third-Party Reviews

Lastly, be sure to include third-party reviews embedded into your home page…

These are the reviews that come from other online review sources (like Google, Yahoo!, and even third party review services) and are infinitely more believable than testimonials you’ve gathered yourself.

Now why is believability so important?

Consider this: Direct response marketing studies show there are three basic reasons prospect won’t buy:

1) Don’t think they need it (which is NOT the case when someone comes to your website – they’re searching online for a cleaning service…they definitely need it)

2) Can’t afford it

3) Don’t believe you…

SO…

If we count only the last two reasons, that means 1/2 of a prospect’s decision to buy from your website rests on believability. I think you can see why it is absolutely vital for you to have the most believable reviews placed just in the right spot on your homepage…and third party reviews are just the trick to accomplish this!

And when you do this, in combination with the headline, and the right offer for prospects to leave their name and email – it’s awesome because you get a huge boost in revenue by converting more web prospects to high paying clients…and getting more cash without a ton of effort!

Just imagine seeing your ROI jump up on this one strategy…and filling your schedule as website inquiries pour into your email inbox and make your phone ring like crazy.  It’s great knowing you’re business is effectively capturing prospects 24/7 as you spend time with you’re family or whatever it is you love the most.

How To Get This Done on YOUR Homepage

Now you can easily scour the net for ideas and input on the right way to put all these ideas into place.  And we encourage you to try and test out as many, headlines, designs, and layouts as you need to discover the best possible results…

OR..

You could simply use what’s been PROVEN to work by getting these ideas (and TONS more online techniques) handed to you…check it out here:

Best Ideas For Getting MORE CLIENTS from your online advertising (Existing Piranha Clients ONLY)

Here’s to your success!

Joel Cohen
Piranha Marketing, Inc’

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When I get emails like the one I got from Chuck Roberts (excerpts published below with
his permission) last week I just can’t stop smiling. It feels so good to help people
to transform their lives and business!

So this week I just want to share this experience with you and help you to find
your own path to success…

Check out what Chuck had to say:

“I love Piranha Marketing and the Rich Cleaner System!

Even though I am 56 years old, a sole owner/operator with [a] low
moisture system, your marketing strategies and principles WORK! I totally
believe in what you’ve published because I’ve seen the results.

… I have spent $313 on marketing (does NOT include purchasing the Rich Cleaner
System back in September 2012) and have made $9,347 in sales for a 29.86 to 1
ratio for every dollar spent!

Granted I will not become rich monetarily in my situation, but I love what I do, my
clients love the work I produce, and I am stress free!

As I said earlier, I love this marketing system and it works. In fact, my ex-wife
and daughter are both Mary Kay IBO’s and I pass along a lot of the information I
learn from all of you. One thing I’ve stressed with them is using “client” instead of
customer and why. Their director was always using customer and Mary (my ex)
continues to use “client.’ At a Boston regional seminar held last month, imagine
the look on Mary’s team and her Director when the National Sales Director was
using “client” and explained why! Mary said her entire team looked at her and
started laughing and smiling. Something so simple yet has a big affect on the
proper mindset.

Anyway, keep up the great work and thank you for what you’ve enabled me to do
so far. I have so much more I want to do, and finding the time is the hardest right
now.

Thanks again.

Chuck Roberts
Owner
Roberts Carpet & Upholstery Care

Now Here Are 3 Keys To Success:

Just from reading Chuck’s email (above) I can pull out 3 keys to his success that
you can easily duplicate in your own business.

#1: Have marketing stamina. We’ve devoted whole blog posts to this subject
in the past. Your marketing stamina is KEY to being successful. Even some of
the most successful business men I’ve ever met like Dean Graziosi running 100+
million dollar per year companies know that keeping up marketing stamina is key
to being really successful. Couple that stamina with the RIGHT way of marketing
and you’ll be as successful as you want to be. Chuck has the stamina and the
Rich Cleaner System it’s added up to over 29X what he spent on his marketing!

If you made 29X the cash you put into your marketing, what kind of cash could you create
with your marketing budget?

#2: Tracking is key. It’s been proven that something measured grows and
something measured and reported grows exponentially. Unless you have
applied this practice to your business you haven’t experienced these results.
Start practicing tracking and you’ll see what I mean.

#3: Just do it. The point being, anyone at any point in their business can make
a go of this stuff. So if you have the Rich Cleaner Strategies use them, and if
you don’t then get started with our Free Strategies available through this teaching
series.

Best,

Joel Cohen
17-year Carpet Cleaning Veteran
Piranha Marketing

PS. Go get the free marketing training and learn from the best here:

We’ll teach you 4 Highly Successful Marketing Strategies – FREE!

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On the last post I totally missed the mark on explaining what the New Product is at Piranha…

Oops!  Well here is a MUCH LESS CONFUSING (and short) video.  I just want to make sure you don’t miss out on something amazing, just because I dropped the ball…

Even if you THINK you already got the ’411′ on this, take a moment and watch it – I GUARANTEE you won’t have a clue unless you see this:

***If you are an existing Piranha client, and you already have invested in the Rich Cleaner System previously…Then you can get this product here:

Upgrade 2013 NEW STRATEGIES!

If you still have not moved forward with the Rich Cleaner System you can get the original product here:

www.joepolish.com/getstarted

I hope that clears up the confusion!

Thanks,

Joel Cohen
Piranha Marketing, Inc

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