One thing you will discover through your association with me is my access…access to some of the most brilliant authors, innovators, marketers and business people on the planet. And you get the “perk” of directly benefiting from this access through my Genius Network™ and I Love Marketing™.

In December of 2011 I had the opportunity to attend Singularity University (www.singularityu.org) in California, and during the intense seven-day course I had a “sit down” with Peter Diamandis and Steve Kotler, authors of the ground-breaking new book, Abundance, for my Genius Network™ series.

Now please watch as I have a chat with Peter Diamandis, chairman and CEO of the X Prize Foundation, and the chairman and co-founder of Singularity University along side his co-author Steven Kotler, renowned journalist and author…

Watch This Video And Discover…

Why These Two Can Claim The World Is Getting Better At An Extraordinary Rate…and this is NOT just “positive thinking.” Their claims are grounded in “Moore’s Law,” discover what this is and how this proven principal has been propelling the world toward a better future for decades. (And why most people’s brains are “hardwired” to ignore it.)

“Changing the Conversation”…Watch as they reveal why as individuals we are empowered now, more than ever to effect change in the world and in our lives. When you “get” this you can “change the conversation” whether it’s in your head or with the people around you…Peter & Steve debunk the beliefs that hold us back from our full potential and bring to light reasons you can go out and solve any problem today.

The Future Is Abundance…Here is the “road map” for massive change, and happier, healthier lives. You’ll pull back from the “bad news” and get an eye opening “macroscopic view” of the world around us…it’s a whole new perspective on the direction this world is heading.

You’ll find the video of this interview posted below, please take the time to watch it, it’s only 46 minutes and hopefully you will find it inspires you to create Abundance in your life and in the world.

Keep it E.L.F. ™!

JOE

“The best way to predict the future, is to create it.” – Peter Drucker

http://www.joepolish.com/Abundance

As a business owner, your most important job is to be a “marketer” of your business…after all, if you have no customers…you have no business.

And as a “marketer” you have “tools”…tools that facilitate the job of bringing in business like clockwork. But as a business owner you also have to fill many other rolls and can get so overwhelmed that you can easily forget about some of your best “tools.”

I have three references for my marketing “tools”…these references help prioritize and organize my “tools” so I can be sure to keep them handy and accessible. I call them my “tool belt”, my “tool box” and my “tool shed”.

Your Tool Belt…Everyday Access

Your “tool belt” is something you “wear” daily…the staples of your marketing systems. They should be things that are always working for you around the clock to bring in business and keep your cash flowing. The tools in your “tool belt” should be things like your web site, a Consumer Awareness Guide, Free Recorded Messages, “5–arounds”, a Free Room of Cleaning, email, texting, confirmation calls, flyer deliveries, direct mail campaigns, “Thank You” calls, and Carpet Audits™.

These are different “tools” from your “Before, During, and After Unit” that you need and use frequently. My clients that consistently use these tools are the most successful companies in their market place.

But it’s also important you don’t overlook the tools in your “tool box”…

Your Tool Box…Frequent Access

Don’t let the importance of these tools “slip through the cracks.” I’ve had clients report as high as 45% of their monthly business coming from repeats and referrals by simply making sure they regularly used the tools in their “tool box”.

Make sure you are implementing your monthly client newsletter, blog posts, updating testimonials/reviews both online and offline, Facebook/Twitter/Social Media marketing, a “reminder” program, an “I Miss You” campaign, and a “referral rewards” program.

By regularly using the tools in your “tool box”, you will see massive and consistent growth in your business.

And never underestimate the value of the tools in your “tool shed”…

Your Tool Shed…Not As Frequent But Just As Valuable

These are the tools you may only need to use maybe one time per year…but when you bring them out and use them…you will see huge payoffs.

“Tools” like the Client Appreciation Dinner, an annual referral contest with prizes, and getting free publicity through magazines, newspapers and/or television. These tools are not things you access daily or even monthly, but they are definitely worth pulling out of “storage” and implementing.

For example, one of my clients recently reported bringing in over $47,000.00 this past year from the “Client Appreciation Dinner” alone.

Organizing Your “Tools” Prevents Overwhelm

If you were to just throw all your literal tools into a big pile in the garage, how often would you dig through that heap to find what you need?

It could be so daunting to try to find something as simple as a hammer that you might just forget about it and use the heel of your shoe to hammer the nail instead. The point is…if you don’t have a spot for each of your tools (literal or not) …if you don’t have some semblance of organization….your “tools” are not going to be used. By the simple act of prioritizing and organizing your marketing tools, you will make them so much more accessible to you. (After all no tool works unless you actually use it.)

If you have to fight overwhelm (who doesn’t these days) then simply take a few minutes to “organize” your “tools” today. When they are organized and prioritized you can be sure you are using all of your tools that bring in money every day of the year.

Keep it E.L.F.™!

Best,

JOE

Note: For more tips on prioritizing, listen to Episode 47 “the one about your annual marketing calendar” and Episode 50 “the one to start the year off” at www.ilovemarketing.com for free today.

Among many other things, the sun produces light, heat and energy.  If you take a magnifying glass and focus the power of the sun you can incinerate something…That’s the power of focus.

If you just take a few moments and focus your thoughts, ideas and skills…you can really “be on fire” this year and take your business to new heights.

Free Range Thoughts

My friend Dean Jackson came up with the term “free range thoughts” to describe that multitude of thoughts and ideas we as business owners and entrepreneurs usually have banging around in our heads.

The first thing you need to do is harness some of those thoughts.  Take just a few minutes…even just 10 minutes every morning…or block off a nice solid 50 minutes once per week.  Separate yourself from any distractions.  Turn off the phone.  Close the door.  Just get those thoughts reigned in and sorted through.

This is especially important today as we are under a “machine gun” of constant information access and overload at all times.  Just take it back to the basics grab a pen and paper and start putting your thoughts into some order.

Don’t Re-Invent The Wheel

Focusing is the first step toward reaching your goals this year.  And don’t worry about coming up with some new grand ideas or cutting edge marketing techniques.

Just ask yourself… “What were my top 3 performing marketing techniques last year?”  If you have no idea then…don’t beat yourself up…start tracking your results today so next year when we have this conversation you know.  So either pick your top three performers or pick mine…

Here are a few ideas you could start with from my Rich Cleaner System…these are some of my top money makers …Consumer Guides…Free Rooms. … Client Newsletters… Referral Programs…The Pink Flyer.

Now make it your aim to really focus on implementing at least three of these easy and proven systems into your business this year on a consistent basis.

Each of those three strategies has many ways you can “serve them up” to your market place.  So really make your execution and delivery of these systems your main focus.

And don’t let your ideas overwhelm you…keep it simple…choose what you want to do and stick with it.

Just do something…I’ll leave you with my favorite Wayne Gretzky quote… “You miss 100% of the shots you don’t take.”

Focus…and take that shot.

Keep it E.L.F.!

JOE