Comments on: TURN YOUR VAN INTO A POWERFUL SELLING TOOL

By: Angel Suarez

Angel Suarez — Sun, 28 Jun 2009 20:24:28 +0000

Man, what a lost opportunity that van had.

I like to use “take one” stickers like you mentioned. Sticking benefit statements and contact information all over the van has worked well in the past.

Always hate to see the ” Licensed & Insured.”

Thanks Joe!

By: John774

John774 — Tue, 02 Jun 2009 09:04:51 +0000

Very nice site!

By: Lenny B

Lenny B — Sat, 21 Mar 2009 11:00:06 +0000

No doubt that lettering your van is a powerful selling tool, I have been lettering my vans since 1984 and I used to always put my Logo first big and large with my services listed with small print underneath.
Well since meeting Joe and learning direct response marketing I reversed the way I lettered my vans. I put my USP front and foremost with my services and info primary and my company name secondary. I got way more jobs by doing it his way. Also I started using a sandwich board sign that I set up in front of the house when cleaning, this has really been my secret weapon and has worked 1 out of 5 jobs, I Actually watched someone take the flyer out of the display box and then got a call from my office alerting me of a job that just came in. It all happened within minutes of her taking my info. By The way this has happened many times. The flyer that is being used in the sandwich board sign is the real secret weapon!The Flyer is only available from Piranha Marketing and has taken years to develop.
If you want to get this flyer, one must be a member of piranha, or go to the super conference in Arizona in Sept.
By the way, here is the youtube link so you can see the sandwichboard I use, I am open for any comments or constuctive help. http://www.youtube.com/watch?v=l6xoFlGovBo
Thanks Lenny B

By: Ron Guidetti

Ron Guidetti — Fri, 20 Mar 2009 20:03:50 +0000

Great Video! We just wrappedour van. “Used You Get TheMost Thorough Cleaning EVER Or It’s FREE!”, EthicalServices.com,24 hour consumer warning message, web site. Will add a holder for free information to be taken. Another great idea. Will post pics as soon as we take them.

By: Andrew Anderson

Andrew Anderson — Fri, 20 Mar 2009 19:25:57 +0000

Hi Joe,
Not a carpet cleaner these days but a big fan of your marketing methodologies. They work with any business.

Vehicle Advertising is a must and yet is overlooked by nearly everyone.

I would like to offer something else that I do that I tell me clients to do that works great for any business and I think this may be one of my second best mobile marketing ideas and have been doing this since the 90′s.

You can buys these at Office Depot and do them yourself or have them made, but get the Business Card Sized Magnets and at the top write PLEASE TAKE ME and then put your info with perhaps a free off on it and them post several dozen on your vehicle. They work great and people will take them and stick them on their refrigerator or filing cabinet and they will get used.

I also have a couple of questions and maybe someone else can help me out here. From one of my other businesses I get a ton of Carpet Cleaning leads and can get a lot more from all around the country. Now I know they are worth something and I would like to get them to someone that can handle them.

That being said…. A) How can I find people that I know will ethically do a good job so that my referrals will be happy and not be mad at me for referring a schmuck and secondly, how much should I charge for them? I only want to pass them on if I can figure out a win-win scenario.

I can probably get in a couple of thousand referrals a week but I don’t want to bother with them unless I can figure out the above.

Any assistance would be gladly appreciated.

Cheers,
Andrew Anderson