It is springtime, the flowers are in bloom, and your clients are getting the urge
to clean. “Spring Cleaning” is the perfect time to leverage my best marketing
strategies to make sure you turn in a hefty profit this summer and get your
savings built up. And it’s also the perfect time to do some “spring cleaning” of
Have you heard of the 80/20 principle? It’s the idea that 80% of your
business comes from the top 20% of your clients. This is the 20% that love you,
use you often and send you tons of referrals. That is the 20% you really need
to identify and cultivate and grow.
But is there a flip side to this principle? Usually there is and it’s that 80% of the
problems that occur, come from 20% of your clients. Of course, this is a
different “20%” of your clients…this is the 20% that brings you grief, is hard to
please and you just can’t seem to make happy.
On one side you find an extremely uplifting, motivating and profitable group
to focus on, while this other group can make you feel like your trekking in the
trenches without the proper tools to dig yourself out.
The great news is that you DO have the tools.
More importantly, when you have good, effective marketing in place, you have
no shortage of new jobs and clients….and this removes any desperation from the
equation and gives you a kind of “power.” (Or should I say “empowerment”.) This
gives you the opportunity for YOU to choose who you want to work with and
who you don’t want to work with.
“Get Rid Of Bad Apples…”
Of course I truly believe in providing excellent client service. You can find all
kinds of strategies on how to give the best service and set yourself apart as
a truly “Five Star” company in your market in my Rich Cleaner System. But
I also teach that you don’t have to put up with those difficult, “impossible to
That said, you should always give a client your very best, whether or not they
deserve the best. But, if a client is not satisfied with anything and always
complains, they probably aren’t worth the headaches to continue the relationship.
If you’ve done more than what is expected and have provided a great job, if you
were ethical and bent over backwards to try to please someone …. and the client
still finds a reason to complain, you could just “fire” that person as a client.
Of course, the client does not need to know they are being fired. In fact, it’s
best if you just keep that fact to yourself and leave off the relationship on the
best terms possible. You never want an upset former client bashing you to all
their friends or turning to the Internet to try to smear your good reputation.
But sometimes it is so worth it to just give a problematic client a full refund and
part ways for good. So, gladly give a refund to a “bad apple” and make a point
to not send them future communication (whether it be via mail or email) again.
Go ahead, do some spring cleaning of your own. Cultivate the “lilies” in your
database and don’t be afraid to let go of the “bad apples”. With the right
marketing and stellar service you can afford to give yourself this opportunity.
Life is too short and there are too many good people out there to waste your
time on the toxic or the negative.
Enjoy your spring!
P.S. For practical information on dealing with some of life’s challenges
check out my Genius Network Interview with Dr. Edward Hallowell at
P.P.S. Don’t miss this weeks audio interview with the über successful and
awesome Dean Graziosi at www.ilovemarketing.com where Dean reveals…
- The break down of his own success formula…so you can ethically swipe his genius ideas
- Marketing stamina and being committed…and what it means to the failure or success of what you are doing
- How he “camps out” inside the mind of his prospect …and how this information can bump up the profitability of your marketing
- PLUS: Who he keeps in mind as he’s creating marketing systems…you might find it surprising…