There are literally thousands of ideas out there on how to market your
But finding what WORKS is the real key to success.
I’ve been teaching you, and thousands of entrepreneurs like you, to base your
When you are creating and putting value out into the world through excellent,
ethical practices you will find that “selling” your services is much, much easier.
And when your marketing becomes about educating your clients and prospects
about the value and benefits they get from you and not about the cheapest
price…you can transform your business.
When you connect with your clients through relationship based marketing not just
transaction marketing your business will grow exponentially and your referrals
and repeat business will skyrocket.
When you contribute to the industry and your community through quality and
ethics you will find that your competition simply fades into the background… and
you set yourself apart in a way that allows you to charge the prices you need to
be successful without it being an “issue” to your target market.
Of course all of this is achievable through the most effective ways of
marketing…direct response…both online and offline.
After all, the most effective marketing is psychology based…not technology
I want to encourage you to go out and pick up the July issue of Success
Magazine…not only will you find my latest article, “Is Selling Evil?” but the
magazine includes a free CD that contains interviews with some really smart
marketers. (Including me.)
On this CD Paul Slack discusses Social Media Best Practices, Jason Dorsey
talks about Being a Persuasive Public Speaker (applicable to when you are
face to face with your prospect even if your audience is just one person), John
C. Maxwell reveals the 5 Levels of Leadership in Life, and then you’ll hear me,
talking on the subject of Putting your Marketing Where Your Mouth Is. It’ll be the
best $6 bucks you spend all month…I promise.
“Putting your marketing where your mouth is…” means you have the chops to
uphold the excellent service, quality and value you promise to your clients and
prospects…and not being afraid to back it up it with a no-holds-bar money back
guarantee. (Strategy #12 in your Rich Cleaner System, 106 Strategies Manual)
So go out there today and create value…through your high quality, ethical
business…make connections…by educating your prospects and your clients
through direct response methodologies…and contribute to your family, your
community and the industry by continuing to “raise the bar” in all you do in your
PS. Don’t miss the marketing gems in this week’s I Love Marketing Episode #75
the one about Postcards From The Car….You can download the episode from
iTunes for free or got to www.ILoveMarketing.com and watch the free video of us
actually doing this from Dean’s car. Watch/Listen And Discover…
- How to get people to raise their hands
- The mistakes that people make with postcards
- Making all cheese offers
- Difference between being rich and famous
- Split testing
- Thinking 3-4 moves ahead like a Chess Master
- PLUS – The birthday postcard that gets a 32% response