The Real Reason People Buy From You

Posted: August 6th, 2015 under Motivation & Acceleration.

I’m going to guess that there are dozens of professional carpet cleaners in your area…so what is it that makes a prospect choose you?

To tell you the truth, if you’re not strategically marketing your business, chances are you’re getting randomly chosen through online searches. Of course, some of your prospects probably hear about you from word of mouth, or maybe your van was in the right place at the right time…

But is that really how you want to build your business? Do you just want to leave it all up to luck and chance? Or would your prefer to keep getting random calls and add a winning strategy? Wouldn’t you love a system of strategies that guarantee a steady flow of high paying customers, no matter what time of year it is?

I will tell you one thing, the most successful professional cleaners and restorers don’t just sit around waiting for their phone to ring…no, they have a plan and they have strategy. But most importantly, they know how to craft ads and marketing campaigns that get response.

“But I’ve tried running ads they are a waste of money…”

We’ve heard that one a lot over the past 21 years. I have even experienced it in the past, before I knew how to market my business. And yes, ads can be a total waste of time and money IF you don’t know what you’re doing. To get a person to buy from YOU, over those dozens of other cleaners in your town, takes two things engagement and education.

If you can put those two factors into your marketing plans you will find you are winning because you have control over your schedule and your income.

How is this done?

For starters each ad you create needs to follow this formula:

  • Attention Getting Headline
  • Compelling (Interesting Copy)
  • Build Value by explaining why you are different
  • Make A Clear, Irresistible Offer
  • Have A Call To Action
  • Expiration Date/Sense of Urgency
  • Testimonials
  • Money-Back Guarantee
  • Your Contact Information

Apply these factors to all your advertising, in that order, and you’ll see your ad response jump and your business can be transformed.

Build value, educate, and engage your audience and you will find that not only are you busier, but you can charge higher prices. This is because the price you get is always based on perceived value of what your customer is paying for, nothing else.

And education based marketing gives you the power to build extreme value in the eyes of your clients and prospects while at the same time engaging them in a relationship with your company through compelling words.

And with social media it’s easier than ever to really engage with your clients and grow a loyal following.

Follow these simple tips and you’ll find people are choosing YOU because you educated and engaged with them on a level that your competition doesn’t!

For more information, and to go deeper on how to get people to choose your company, over your competition, check out this free video series:

www.richcleaner.com (click “access free videos” at the top of the page)

Here’s to your success,

Joel Cohen
Piranha Marketing, Inc.

P.S. In the free video series on marketing I explain how to create a plan for your business that will keep you as busy as you want PLUS charge higher prices…be sure to check it out!

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