It’s shocking to see how many cleaning companies are setting up their homepage in a way that actually stifles conversions.  It’s even more surprising seeing those who have learned the ‘Ins and Outs’ of direct response marketing doing this. (shame on you!)

So many people are getting it wrong that we wanted to set some things straight so you can see an instant boost in getting more clients from your website…

And who wouldn’t want to convert as much traffic as possible into high-paying clients?  The question is: Could you be getting more clients from your homepage?…

Because if you’re making these common mistakes, then an enormous percentage of people that visit your website simply turn around and leave without a trace.  Think about this way; having wrong elements on your homepage is like having a store that people constantly come to, but when they enter the front doors they make a split second decision that you are not the right company for them and they turn around and leave!

So…You have to get rid of what doesn’t work and include these elements on your homepage to get even better results than might’ve been getting…

Using a Headline the Smart Way Makes ALL the Difference

Include your best performing, benefit-oriented headline, as one of the most prominent features on the page.

The headline should solve your prospect’s biggest problem(s) in regard to your service. For example, the headline should solve their nagging questions, “Will it be a good job?”  “Will it dry quickly?” “Is it gonna resoil rapidly?”

Here’s an example of a headline that could work really well to answer those questions:

“It’s Thorough, Dries Quickly, and Stays Clean Longer – Or It’s FREE!”

Putting this type of benefit in just the right spot on your homepage really makes a huge difference in how ‘engaged’ your prospect becomes in your site, and how likely they are to become a paying client!

A COMPELLING Offer to Capture Leads/Emails

Next, include the right kind of offer that is compelling enough for your prospect to leave their name and email with you…even if they are not ready to buy right at that moment.  Now, if you’re still using the Consumer Awareness Guide as this offer…You might want to think about changing that… (more on that in a moment)

And placing a compelling offer in the right spot on your webpage allows you to capture the emails of prospects so you can continue to market to them even after they’ve left your site.  There are easy ways to make this whole process automated, yet very personal feeling, so you can turn those leads you capture into high-paying clients.  Plus, what you say to your prospects and how you design the form that you want your clients to fill out has a HUGE bearing on the amount of leads you get and convert.

Using the right kind of email follow-up service is also ‘key’ to getting the best results and the most possible jobs out of this.

Third-Party Reviews

Lastly, be sure to include third-party reviews embedded into your home page…

These are the reviews that come from other online review sources (like Google, Yahoo!, and even third party review services) and are infinitely more believable than testimonials you’ve gathered yourself.

Now why is believability so important?

Consider this: Direct response marketing studies show there are three basic reasons prospect won’t buy:

1) Don’t think they need it (which is NOT the case when someone comes to your website – they’re searching online for a cleaning service…they definitely need it)

2) Can’t afford it

3) Don’t believe you…

SO…

If we count only the last two reasons, that means 1/2 of a prospect’s decision to buy from your website rests on believability. I think you can see why it is absolutely vital for you to have the most believable reviews placed just in the right spot on your homepage…and third party reviews are just the trick to accomplish this!

And when you do this, in combination with the headline, and the right offer for prospects to leave their name and email – it’s awesome because you get a huge boost in revenue by converting more web prospects to high paying clients…and getting more cash without a ton of effort!

Just imagine seeing your ROI jump up on this one strategy…and filling your schedule as website inquiries pour into your email inbox and make your phone ring like crazy.  It’s great knowing you’re business is effectively capturing prospects 24/7 as you spend time with you’re family or whatever it is you love the most.

How To Get This Done on YOUR Homepage

Now you can easily scour the net for ideas and input on the right way to put all these ideas into place.  And we encourage you to try and test out as many, headlines, designs, and layouts as you need to discover the best possible results…

OR..

You could simply use what’s been PROVEN to work by getting these ideas (and TONS more online techniques) handed to you…check it out here:

Best Ideas For Getting MORE CLIENTS from your online advertising (Existing Piranha Clients ONLY)

Here’s to your success!

Joel Cohen
Piranha Marketing, Inc’

On the last post I totally missed the mark on explaining what the New Product is at Piranha…

Oops!  Well here is a MUCH LESS CONFUSING (and short) video.  I just want to make sure you don’t miss out on something amazing, just because I dropped the ball…

Even if you THINK you already got the ’411′ on this, take a moment and watch it – I GUARANTEE you won’t have a clue unless you see this:

***If you are an existing Piranha client, and you already have invested in the Rich Cleaner System previously…Then you can get this product here:

Upgrade 2013 NEW STRATEGIES!

If you still have not moved forward with the Rich Cleaner System you can get the original product here:

www.joepolish.com/getstarted

I hope that clears up the confusion!

Thanks,

Joel Cohen
Piranha Marketing, Inc

I could barely wait to get this posted!!!

Piranha’s put together something new and totally different than what you’ve seen from them in the past and it’s definitely worth a look:

Awesome new thing at Piranha – For EXISTING CLIENTS ONLY all others EXCLUDED!*

It based on what’s been working more recently for many of our top Piranha clients and I have a feeling this can really be amazing for you.  I shared this in an email, but in case you didn’t get it yet I thought it was important enough to use every way possible to reach Piranha’s past clients – so here it is on the Rich Cleaner Blog.

You’ll see we’ve also put together some specific tips for cleaners on what they now need to avoid putting in their advertising…and it’s surprising to see how many Piranha Clients are making these mistakes… it actually REPELS clients.

Plus we reveal some tips on elements you absolutely must include in your marketing to make it convert more prospects into high-paying clients:

Awesome new thing at Piranha – For EXISTING CLIENTS ONLY all others EXCLUDED!*

If you were part of the original group of cleaners that has Joe’s old Rich Cleaner System…Ya know, the old 105 strategies manual…

Then you’ll be blown away by this NEW thing happening for cleaners right now…

It’s like nothing I’ve seen from Piranha before…

Remember how you might’ve felt when first discovering Joe’s old, original program…

…Your eyes being opened for the first time to the fact that image based advertising doesn’t work and that you’d been lied to from every ad rep about it…

Now you can have that ‘eye-opening’ experience again with this new movement – it’s really awesome!  Be sure to check it out:

Awesome new thing at Piranha – For EXISTING CLIENTS ONLY all others EXCLUDED!*

Joel Cohen, 17-Year Carpet Cleaning Veteran
Piranha Marketing, Inc.

P.S. – Some of the new tips we share were the fresh new ideas that helped me recently to take my previous cleaning business (I just sold it less than a year and a half ago) from stagnant to flourishing in just 180 days…

*P.P.S. - NOT A CLIENT YET?  Simply move forward with the current Rich Cleaner System and we’ll show you how you too can be part of this new movement!