The Silver Bullet that Doubles Your Business! (Part 2)

(Part 2) The Silver Bullet that Doubles Your Business!
Episode #036 Featuring Joel Cohen, and Joe Polish

  • What is the “Silver Bullet” and how realistic is it to think that one thing can double your business in 120 days?!
  • This only works IF you __________. This is something you absolutely need in order to get your business income to double. Hint: It’s not something you can get from us – but we can help you to do it!
  • A tried and true blueprint for you to follow in when using your Silver Bullet that doubles your income in 120 days!.

Episode Links/references:

Get your template of the postcard discussed in Episode 36!

Is Selling Evil? – Whiteboard animation:

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Comments (0) Sep 21 2016

Get THIS Strategy For Optimum Engagement, Growth, and Profits!

Marketing is changing.  With technology it changes at a rate that is almost hard to keep up with.  But do you know what never changes?

Basic human nature.

And basic human nature dictates, that people will do long term business and pay for a higher quality of service or product based on the trust and relationship that they have with you.

Don’t you want that?  To be a “relationship marketer” vs. a “transaction marketer?  Someone who hangs onto their clients.  Someone with a reputation for taking care of their clients and delivering a great quality service.

And when you create a business based on relationships you will engage with a higher quality or client and get more repeat and referral business.

Now, one of the easiest ways to engage with prospects and build their trust in you is a marketing concept that is not new to marketers.  In fact, one of the Godfathers of Direct Response Marketing, David Ogilvy, was teaching the concept 50+ years ago.

Basically the strategy is to give away a ton of value for free to your target prospects.  This in turn gains their trust, and engages them with you, so you can begin to create a long-term business relationship with them.

Joe Polish created the easiest way to do this for professional cleaners with his  “Free Room Strategy”, a strategy that he started with in 1992, but that is still working just as well today as it did 20+ years ago.

Why does this strategy work so well?  What makes it timeless in a digital world of ever-changing marketing?

Because it’s giving away a “sample” of your very best…for free.  And as I stated in the beginning, basic human nature never changes.  When you give away a free sample, you build trust and engage with your clients and prospects in a way that no other media can come close to beating.

The reason the free room of cleaning has been so successful for cleaners all over the world for so many years is by giving away something of value for free, you attract more clients and prospects to your business.  You educate people and create relationships.  You provide value and service, all before they even have to risk one of their dollars on you.  That in turn, gains the trust of your prospect.  As a result?  A good majority will realize what you have to offer is pretty, darn good and they become a client.

It’s a simple, tested, proven and timeless strategy.

So are you doing it?

It really is one of THE most valuable tools in your marketing “tool belt” when it comes to the Before Unit of your business.

And if you are using the “Free Room” Strategy correctly, it is the most targeted, easy, ethical, cost effective and profitable way to build your clientele.

What more can you ask for in a marketing strategy?

When people question the effectiveness of the Free Room, it’s only because they either haven’t tried it, or they haven’t done it correctly.

Thousands of professional cleaners around the world are using the Free Room Strategy today and having massive success with it.  Many of my members say it’s the foundation of what they build their front-end sales on.

Here is a run-down of how to successfully use the Free Room strategy in your business today.

#1)  The Right Target. Don’t deliver this offer to a group of homes or apartments that are not your ideal client.  Hand-pick specific neighborhoods/areas where you know the your ideal clients reside.  For a carpet cleaning business this is usually an area that contains lots of homeowners that will be happy to invest in the quality and service you provide.  (Hopefully you are providing “Five Star” service, so take your offer to people who want to pay for five star service.)

#2)  The Right Message.  Use one of the Rich Cleaner System’s proven, timeless Free Room letters.  Or use another tested version that many successful members have happily shared through the Rich Cleaner System which can be found in the online portal for Elite Cleaners (members only.)  If you aren’t a member, adhere closely to the principals of Direct Response Marketing.

#3)  The Right Time.  If you deliver this letter during a holiday week, when there is a national event (like Super bowl) or a massive storm hitting the area, you just aren’t going to get a great response.  It’s not rocket science, a lot of it is just common sense.  Timing can also be about getting this offer to someone right before they buy/sell a house (via your relationship with realtors), when they buy new furniture (relationships with high-end furniture stores) when someone is going to have a baby, (relationships with OBGYN’s). You see where I’m going with this?

See how it comes down to this simple formula? Right Market + Right message+ Right Time = Marketing Success

Of course, a huge part of the success of this offer depends on what you are delivering.  Are you a quality cleaner that does an awesome job?  Do you  guarantee your work and offer tremendous value for your clients?  Also, part of the success of this strategy is offering the Free Carpet Audit™ which creates tremendous value, builds relationships and asks for a sale, in a very cool, no pressure way of course.  After all, people love to be sold, they just hate to be pressured.

One more thing to remember when using this offer, you’re providing a valuable free service, and you’re in control of the offer, not your clients.  So, you control your schedule and the amount of free stuff you give away, that way you can give away big value and grow your business while still keeping your days profitable.  (i.e. you might need to limit yourself to 3 Free Rooms per week, depending on how busy you are.)

The opportunities for leveraging this concept of giving away massive value for free in your business are endless.   I really hope you are taking advantage of the strategy for offering a Free Room of Cleaning and focusing on relationship marketing while you grow an E.L.F. business!

I’m going to leave you with a quote from advertising great and master copywriter David Ogilvy who summed it up best when he said…

“What really decides consumers to buy or not to buy is the content of it’s advertising, not it’s form.” – David Ogilvy,

I wish you the best!

Joel Cohen

Piranha Marketing, Inc.

P.S.  Listen to this Rich Cleaner podcast with special guests who’s Carpet Cleaning business is at $1 million per year (WITHOUT restoration), Len Hume and Annette Marchionda at and discover all the secrets to using this Free Room Strategy.  You’ll see how you can use this exact strategy to see exponential growth in your business right now!

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Comments (0) Jun 17 2015

How the Power of Focus Grows Your Income and Your Business

magnifying_glassWhat happens when you use a magnifying glass to focus a beam of sunlight?  You can light something on fire! That’s the power of focusing energy…but what happens when you focus your thoughts?

Many successful professional cleaners have found that the key to their success started when they learned how to focus on the right things. Now think about this, if you focus your thoughts, ideas, and skills in the right direction, you can really take your business to new heights…you’ll be unstoppable, you’ll be on fire.

Let’s discuss a few ways you can really train your brain to focus on the right things to reach your business goals.

Step #1: Reign In Your Thoughts

As a business owners and entrepreneur you more than likely have a lot of thoughts and ideas that bang around in your head throughout the day. Some of these thoughts are productive and some of them might not be.

The first step toward gaining focus is to harness your thoughts. Flush out the thoughts that will really help you to focus and reach your goals and use those ideas to propel you towards success.

A good way to do this is to take just a few minutes a day to focus some of your thoughts and get them on paper. Even if you take just 10 minutes every morning, or block off a nice solid 50 minutes once per week to do this, you will find it is well worth the effort.

When you do this be sure to block out any distractions. Turn off the phone. Close the door. Give yourself the perfect environment for focusing and sorting through your thoughts.

It’s so important to buy out the time to focus and sift through your thoughts, especially today since you are constantly hammered with information overload. Take the time to dial it down and separate yourself from all the noise, just grab a pen and get those thoughts out of your head and onto some paper. That’s when you will start to see more clearly where your real focus needs to be.


#2: Don’t Try to Re-Invent The Wheel

Focusing your thoughts is the first step toward reaching your business and financial goals, but focusing on a plan of action is critical, otherwise you just have a bunch of thoughts on paper going nowhere.

And, don’t worry about re-inventing the wheel here. You can simply do what is already proven to work for thousands of other cleaners like you.

For example, if you have decided to focus your thoughts and efforts on creating an elevated level of service so you can charge higher prices, then your focused actions need to facilitate this. This can include adding additional perks and steps to what you offer. This also involves pre-educating your prospects so they know you offer a higher level of service, so they know when they call in not to simply ask about price, and so they feel like you are worth more than a cheap, on the go cleaning.

Or, if you decided you want to focus on growing your front-end business by targeting specific high-end neighborhoods in your area. Then you need a plan of action to execute this so you get great results in a cost effective way

Or, you want your focus to be on boosting your repeat and referral business then you need a plan to effectively reach your existing clients and create a rock solid bond with them, create more value for them and to rapidly grow your referral business.

Or, if you want to focus on reactivating clients who haven’t used you in a while then you need a plan that gets those clients to want to reuse you again.

And, the real beauty is that you can focus on all of the above and you don’t have to re-invent a whole marketing plan to do this.

That’s because a proven, simple and easy to use plan of action already exists that fits the bill on all of the above, and if you got your hands on some of these system and then simply shifted your focus to the next step you could find your business exploding over the next few months.


#3: Focus On Implementing What Works

Focusing on implementation is vital to your success, otherwise 6, even 12 months will go by and will you really be in any different place financially? No. But you can change that. You can decide that 6 or 12 months from now your business will be booming.

Because if you aim to really focus on implementing proven systems into your business this year on a consistent basis you could change everything.

There are many ways to serve up successful marketing strategies in your market place, both online and offline. By making execution and delivery of proven systems your main focus, you will be focusing on real success.

Don’t let your ideas overwhelm you…keep it simple…choose what you want to focus on and follow through. To quote Wayne Gretzky, “You miss 100% of the shots you don’t take.”

So focus…and take that shot.



Joel Cohen
Piranha Marketing, Inc.


PS. FOCUS on the right way to get more clients by watching the webinar that Joe Polish and I put together:
“How Carpet Cleaners Get Tons of New High-End Customers Using E.D.D.M…









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Comments (0) May 29 2014