Today’s post is a friendly heads-up for Piranha Members and other Cleaners and Restorers using Social Media to grow their Cleaning and Restoration business.
Most Piranha Members are ethically and effectively monetizing their internet presence by dominating local search engine results pages (for free) as well as monetizing social media (Facebook, Twitter, etc.). In fact, Piranha Coaching Members have had advanced, but easy “how to” step-by-step coaching on this stuff.
Today however we wanted to share this some insights with every RichCleanerBlog Reader, Cleaner and Restorer.
Recently a software program launched charging from $23 per month up to $100 per month that is said to automatically find and connect potential Cleaning Clients on Twitter and then automatically solicit your Cleaning services to those prospects. However, automated software like this could actually get your Twitter account terminated… BUT, there are ways to generate and convert leads from Twitter that are FREE and won’t get your account terminated. That’s what this post is all about.
The following comes from one of Piranha’s “Expert Coaches” – Dan Hollings, Internet Strategies for “The Secret” hit movie and Twitter (www.TwitterTwenius.com). For several years, Dan has taught Piranha Members how to dominate local search engine results pages and monetize social media at our live events, in several of our Coaching Membership Calls and even on this blog…
Here’s the insider’s scoop from Dan Holling’s on How To Create a FREE Twitter Machine to Find and Connect With Potential Carpet Cleaning & Restoration Clients:
It’s easy to be lured into automated systems that promise to do all the work while you sit back and just cash big checks. Lately, there have been a string of robotic systems related to Social Media and Twitter, some of which claim to not only find and close customers for you… but from their sales page, you’d think they’d actually do the job and make coffee too.
BEWARE!
Read the Official Twitter RULES first:
www.budurl.com/therules
Note a few Twitter rules such as:
- If you send large numbers of unsolicited @replies in an attempt to spam a service or link
- If you send large numbers of duplicate @replies
- If you post duplicate content over multiple accounts or multiple duplicate updates on one account
If you violate even ONE of these rules, even ONE time. You might as well call it quits for Twitter, because your account may be terminated or delisted from search. Worse yet, you’ll get no customers and you’ll lose money.
Remember these 2 core LAWS of Social Media:
Success = Human Interaction
Failure = Robotic Nonsense
So, with that out of the way, let’s look at ONE way to potentially find prospects and customers on Twitter based on keyword searches. This strategy accomplishes what other systems charge hundreds of dollars for, without risking your account and for little, if any money.
STEP ONE
STEP TWO
- Set-up KEYWORD ALERTS
- Target these to your local region (if appropriate)
- AND… to keywords that might lead you to customers talking about the services you provide.
- NOTE: You can add up to 10 keywords for free (that should be plenty)
STEP THREE
- These ALERTS will be emailed to you (as tweets are found)
- OR… you may view the results (as found) within the TweetBeep admin
- Read the Tweets the system finds.
STEP FOUR
- If a tweet is found by TweetBeep and seems potentially related to your services, you can tweet them a short PERSONAL (not automated) message. Do not use the same reply message for every response.
- You should also FOLLOW this person on Twitter.
- The more HUMAN your message reads, the better. Don’t pitch, hype or try to sell directly… instead be friendly, personal and helpful. If you like, add your Free Recorded Message, but only if it seems appropriate.
THAT’S IT
You have created a Twitter Machine (ie: strategy) that automates the “locating” of potential customers, yet does not insult these potential customers with an obvious automated message. Plus, you are not violating any of Twitters rules… and DRUM ROLL PLEASE…
It’s F R E E !!
BONUS TIP: Offering a free Consumer Awareness Guide might be a good idea. But only if a customer and interaction seem appropriate. However, do NOT offer it to every Twitter user you interact with.
You can follow Dan on Twitter at: Twitter.com/DHollings
You can follow Joe on Twitter at: Twitter.com/JPolish
You can follow Lisa on Twitter at: Twitter.com/LisaTheRugChick
Connect with Piranha Marketing on Facebook at: Piranha Marketing on Facebook
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Jan 13 2010