3 MOST POWERFUL WORDS IN ADVERTISING

Three of the most powerful words in advertising are “Free Recorded Message.”

A 24-hr Free Recorded Message listed in your ad gives you the opportunity to record your best sales pitch and have it delivered 24/7 to people who want to hear it. It’s really like having your best employee working 24 hours a day, for free, with no sick days and no “bad” days. It gives you the opportunity to share more information with potential clients so that when they are ready to contact your company they are calling to buy and not to ask “how much.”

From the prospect’s perspective a Free Recorded Message is non-threatening and it is not as intimidating as calling and talking to a live salesperson. So when an interested prospect sees a Free Recorded Message on an ad, in the yellow pages, on a business card, they will call for the information and educate themselves … and then sell themselves in the process. Your message does all the heavy lifting for you and you just wait to talk with those ready to buy.

You generally have a limited amount of time with a prospect in an ad – or a limited amount of space – so the Free Recorded Message gives a secondary reason for response and allows you more time to share more information. And this robotic marketing system can often cover the most common questions before they even contact you, which saves you from having the same Q&A sessions over and over again.

Utilizing marketing systems like these not only free up your time, but they deliver a strong marketing message to the right audience robotically so they create a constant conveyor belt of new business to you. It helps to transform your business into an ELF™ Business – easy, lucrative, and fun.

Don’t think a Free Recorded Message will work in YOUR business?  Want the secrets to doing it RIGHT?  Listen to this episode of www.ILoveMarketing.com.

By the way… you can advertise your Free Recorded Message on your business card, website, vehicle, letterhead, ads and flyers.  Or even on your Twitter page!  Check this out:

Hope you found this useful.

P.S. Post your free recorded message story in the comments below and/or share this post with another business owner or via Facebook and we’ll send you a access to the #1 marketing template for generating referrals and repeat business.


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Comments (2) Nov 11 2011

Held Hostage By A Web Guy!

I was just chatting with a Member in Carpet Cleaning and Restoration who has finally decided it’s time to get a website and an online presence. He called us because he knew Joe Polish’s marketing training, strategies and templates had always been his #1 way to grow his business.

He had already implemented (and gotten massive results from) the Direct Response strategies Piranha Marketing teaches… like powerful headlines, compelling copy with a story, a sense of urgency, and irresistible offers.

He had already implemented (and gotten massive results from) the Direct Response plug and play templates from Piranha Marketing… like the Pink Flyer, the “You’ve Won” and “I Miss You” 3-Step Letters, Joint Venture and Referral Rewards templates, and the done for you Newsletters.

He had already implemented (and gotten massive results from) the Education Based & Robotic Marketing Piranha teaches…. like Consumer Awareness Guides, Carpet Audits and Free Recorded Messages.

He called because today, he was ready to take it to the next level. He was ready to bring his successful Piranha Marketing strategies to the internet and double his business once again.

Since he was new to the online marketing arena, I kept it simple… I told him:

Whatever you do, have your website built on WordPress! It’s free and it’s not just for blogging. With WordPress you can easily add or change all the content you want and you’re never held hostage by an expensive webguy.

Before you invest in a web designer or expensive online marketing company, PLEASE review the Rich Cleaner Blog posts below.

The NEW and cutting-edge online marketing training from Piranha puts YOU in control!  (And, we make it FUN!)

In our kit and our Memberships, we provide SIMPLE, step-by-step training for Carpet Cleaners & Restorers on SEO, Google, Facebook, and Twitter. You can quickly get your business online and begin to profit from it.

In fact, even the stuff we give away for free on the blog is way better than what others are charging an arm and a leg for.

Here are a few examples of free online marketing how-to info that you can implement right now:

How To Be #1 On Google:
http://www.richcleaner.com/blog/2009/03/18/how-to-be-1-on-google-part-one/

Getting New Clients w/ Twitter:
http://www.richcleaner.com/blog/2009/12/17/how-to-create-a-free-twitter-machine-to-find-and-connect-with-potential-carpet-cleaning-restoration-clients/

Case Studies… Top 8 Strategies (online stuff is #4):
http://www.richcleaner.com/blog/2010/04/07/making-business-e-l-f-%E2%80%93-easy-lucrative-fun-marketing/

I asked him to let me know what he thinks.

Now, I ask the same of you. : -)

I hope you found this helpful and I hope you are never held hostage by an expensive web company.

Post your questions or feedback for me below via the Facebook comment section (and feel free to share this info with other business owners – - they’ll probably be very grateful).

Keep it E.L.F. (Easy, Lucrative & FUN!)

Gina DeLong
Online Value Creation
Piranha Marketing, Inc.

P.S. If you want more info on Piranha’s marketing kit for Cleaners & Restorers, our coaching programs or live events you can click around here some more or you can give me a call directly (phones are often more fun anyway!). 800-275-2643


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Comments (1) Aug 02 2011

Stop The Insanity!

You’ve heard the definition of INSANITY before:

Doing the same thing over and over again…
…and expecting different results.

I’ve seen a lot of insanity in the business world.

I hear some of the same complaints over and over again…
…about cash flow, about customers, about employees, about the economy…

…but I don’t see these people doing anything DIFFERENT to solve the problems.

Why is that?

Three reasons why:

1) No energy.

A common reason is simply no energy. When you are exhausted tackling the daily grind of making ends meet, there is not the additional energy to think strategically about your business.

The Einstein quote (paraphrased) is:

“The level of thinking that created the problem is not the level of thinking to solve it.”

2) No courage.

There is a strong feeling of safety in someone’s comfort zone – even when the zone is down in a big deep ditch of debt and despair.

Everyone is comfortable with what they know. So it takes real courage to step up and make changes, because…

…what if it doesn’t work?!?

What if they spend a lot of money, and it just doesn’t work? Then they are broker than they were if they had just done nothing at all.

Many business owners get trapped in a business they come to hate, because of this fear of failure.

3) No clue.

Some business owners know they need to make changes – they just have no clue what changes to make.

They have too many options to choose from. And if they have a bit of reason #1 (too tired) and reason #2 (not enough courage) then having no idea what to even do (#3) it’s a mix that leaves them in exactly the same unhappy spot year after year after year.

So what’s a cleaner to do?

Here’s exactly what you do.

You seek out strategies that are PROVEN and backed up by people just like you who have turned their companies around.

You seek our strategies that have a GUARANTEE – so if by chance it does not work for you, you get all your money back, so there is literally nothing to lose.

If you are ready to stop the insanity in your business, then you want to be part of this special marketing event.

CLICK HERE => Cash Creation Event on July 20th

Here’s the deal.

Insanity does not solve itself. It does not magically disappear one morning. You have to make concrete changes.

And you need to decide that you are sick and tired of feeling sick and tired about your business.

So you gotta take action to make it different. And with this event you have something that’s affordable, that’s proven, and that is guaranteed.

If you truly are ready for a change, then this is it.

Looking forward to meeting you on July 20th!

- Lisa

P.S. The bonuses alone for taking action on this are worth ten times the price. Half these seats are sold, so jump on this opportunity to stop the insanity.


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Comments (2) Jun 15 2011