What happens when you use a magnifying glass to focus a beam of sunlight? You can light something on fire! That’s the power of focusing energy…but what happens when you focus your thoughts?
Many successful professional cleaners have found that the key to their success started when they learned how to focus on the right things. Now think about this, if you focus your thoughts, ideas, and skills in the right direction, you can really take your business to new heights…you’ll be unstoppable, you’ll be on fire.
Let’s discuss a few ways you can really train your brain to focus on the right things to reach your business goals.
Step #1: Reign In Your Thoughts
As a business owners and entrepreneur you more than likely have a lot of thoughts and ideas that bang around in your head throughout the day. Some of these thoughts are productive and some of them might not be.
The first step toward gaining focus is to harness your thoughts. Flush out the thoughts that will really help you to focus and reach your goals and use those ideas to propel you towards success.
A good way to do this is to take just a few minutes a day to focus some of your thoughts and get them on paper. Even if you take just 10 minutes every morning, or block off a nice solid 50 minutes once per week to do this, you will find it is well worth the effort.
When you do this be sure to block out any distractions. Turn off the phone. Close the door. Give yourself the perfect environment for focusing and sorting through your thoughts.
It’s so important to buy out the time to focus and sift through your thoughts, especially today since you are constantly hammered with information overload. Take the time to dial it down and separate yourself from all the noise, just grab a pen and get those thoughts out of your head and onto some paper. That’s when you will start to see more clearly where your real focus needs to be.
#2: Don’t Try to Re-Invent The Wheel
Focusing your thoughts is the first step toward reaching your business and financial goals, but focusing on a plan of action is critical, otherwise you just have a bunch of thoughts on paper going nowhere.
And, don’t worry about re-inventing the wheel here. You can simply do what is already proven to work for thousands of other cleaners like you.
For example, if you have decided to focus your thoughts and efforts on creating an elevated level of service so you can charge higher prices, then your focused actions need to facilitate this. This can include adding additional perks and steps to what you offer. This also involves pre-educating your prospects so they know you offer a higher level of service, so they know when they call in not to simply ask about price, and so they feel like you are worth more than a cheap, on the go cleaning.
Or, if you decided you want to focus on growing your front-end business by targeting specific high-end neighborhoods in your area. Then you need a plan of action to execute this so you get great results in a cost effective way
Or, you want your focus to be on boosting your repeat and referral business then you need a plan to effectively reach your existing clients and create a rock solid bond with them, create more value for them and to rapidly grow your referral business.
Or, if you want to focus on reactivating clients who haven’t used you in a while then you need a plan that gets those clients to want to reuse you again.
And, the real beauty is that you can focus on all of the above and you don’t have to re-invent a whole marketing plan to do this.
That’s because a proven, simple and easy to use plan of action already exists that fits the bill on all of the above, and if you got your hands on some of these system and then simply shifted your focus to the next step you could find your business exploding over the next few months.
#3: Focus On Implementing What Works
Focusing on implementation is vital to your success, otherwise 6, even 12 months will go by and will you really be in any different place financially? No. But you can change that. You can decide that 6 or 12 months from now your business will be booming.
Because if you aim to really focus on implementing proven systems into your business this year on a consistent basis you could change everything.
There are many ways to serve up successful marketing strategies in your market place, both online and offline. By making execution and delivery of proven systems your main focus, you will be focusing on real success.
Don’t let your ideas overwhelm you…keep it simple…choose what you want to focus on and follow through. To quote Wayne Gretzky, “You miss 100% of the shots you don’t take.”
So focus…and take that shot.
Piranha Marketing, Inc.
PS. FOCUS on the right way to get more clients by watching the webinar that Joe Polish and I put together:
“How Carpet Cleaners Get Tons of New High-End Customers Using E.D.D.M…
(EVERY DOOR DIRECT MAIL)”