Some people would like to have you think so.

I recently saw a blogpost by a guy who likes to preach the “evils” of selling…like how anyone trying to make money through sales is just greedy and bad.

And some people actually eat up the drivel he spins…as he “sells” them on his own ideas of the depravity of selling.  Ironic.

But really what kind of society would we be living in if there was no selling…no marketing?

Would there be any jobs?

Would there be any entrepreneurs?

But why does “selling” often get a bad reputation?

Why do some people act as if they are “above” selling…as if marketing is some sleazy maneuver strictly to manipulate the innocent and feed the greed?

This is something I take very seriously.

Please watch this short video (under 4 minutes) and I will give you my favorite definition of selling, plus explain why selling has gotten a bad rap and why it’s actually the “oxygen” of your business.

Please hear what I have to say below…

Here’s another short video of Sir Richard Branson, whom I just spent the past week with at his private island, he was kind enough to say a few words about me…please feel free to check it out.

If you haven’t checked out www.ilovemarketing.com lately you’ve missed out on some great guest interviews with Eben Pagen and Frank Kern.  Plus, my takeaways from a killer week at Necker Island with Sir Richard Branson and about a dozen of the most successful entrepreneurs and marketers on the planet.  Load up on these episodes and discover….

• How to deliver “results in advance”
• How to “sell” without talking to people
• Why most people hate marketers
• The incredible value of asking the right questions

And so much more!  “Plug in” and get a stellar education in marketing while your driving around or cleaning today.

Best,

JOE

P.S.  Please feel free to leave comments…

“Moving the Free Line” is not a concept that is new to marketers.  In fact, one of the “Godfathers” of Direct Response Marketing, David Ogilvy, was teaching the concept 50+ years ago.

I started doing it back in 1992 when I first invented my “Free Room Strategy”…a strategy that I still teach to this day.

What is “Moving the Free Line”?

Simply put…it’s giving away a “sample” of your very best…for free.

A classic example…my Free Room Strategy.  (Or, right here at this blog, or my I Love Marketing audio programs.)  All valuable.  All helpful.  All beneficial to the prospect…and all FREE.

The reason the free room of cleaning has been so successful for cleaners all over the world for so many years is by “moving the free line”…you attract more clients and prospects to your business. You educate and create relationships.  You provide value and service…and you gain the trust of your prospect.  As a result?  A good majority will realize what you have to offer is pretty, darn good and they become a client.

It’s a simple, tested, proven and timeless strategy.

So are you doing it?

It really is one of THE most valuable tools in your “tool belt” when it comes to the “Before Unit” of your business.

And if you are using the “Free Room” Strategy correctly…it is the most targeted, easy, ethical, cost effective and profitable way to build your clientele.

What more can you ask for in a marketing strategy?

When people question the effectiveness of the Free Room… it’s only because they either haven’t tried it…or they haven’t done it correctly.  Thousands of professional cleaners around the world are using the Free Room Strategy today…and having massive success with it. Many of my members say it’s the foundation of what they build their front-end sales on.

Here is a run-down of how to successfully “Move the Free Line” in your business today…(Remember this formula: Right Market + Right message+ Right Time = Marketing Success)

#1)  Choose a targeted market for your Free Room offer. Don’t deliver this offer to a group of homes or apartments that are not your ideal client.  Hand-pick specific neighborhoods/areas where you know the your ideal clients reside.  For a carpet cleaning business this is usually an area that contains lots of homeowners that will be happy to invest in the quality and service you provide.  (Hopefully you are providing “Five Star” service…so take your offer to people who want to pay for five star service.)

#2)  Deliver the right message. Use one of my proven, timeless Free Room letters from the Rich Cleaner System.  Or use another tested version that many successful members have happily shared through the Rich Cleaner System or online at www.piranhacentral.com (members only.)  If you aren’t a member, adhere closely to the principals of Direct Response Marketing.  (You will find a complete education on direct response marketing for free at www.ilovemarketing.com where I have recorded over 60 hours of instruction.  Search the terms “copywriting”, “before unit”, and “free” on the I Love Marketing website and make sure you listen to those interviews for sure.)

#3)  Make sure your timing is right. If you deliver this letter during a holiday week, when there is a national event (like Superbowl) or a massive storm hitting the area… you just aren’t going to get a great response.  It’s not rocket science, a lot of it is just common sense.  Timing can also be about…getting this offer to someone right before they buy/sell a house (via your relationship with realtors), when they buy new furniture (relationships with high-end furniture stores) when someone is going to have a baby, (relationships with OB’s). You see where I’m going with this?

Of course, part of this offer being successful is you being a quality cleaner that does an awesome job, guarantees your work and offers tremendous value for your clients.  Also, part of the success is offering the Free Carpet Audit™ which creates tremendous value, builds relationships and asks for a sale, in a very cool, no pressure way of course.  After all, people love to be sold…they just hate to be pressured.

The opportunities for “Moving the Free Line” in your business are endless.   So take advantage of the strategy for offering a Free Room of Cleaning.…and build that “Before Unit”.

I wish you the best!

JOE

P.S.  Listen to this week’s free audio interview at www.ilovemarketing.com Episode 61 The One With Eben Pagan…Eben is an absolute brilliant marketer and entrepreneur and Dean and I go deep with him on this subject.

“Is there a Magic Bullet that you can plug into your business and get your phone ringing right away?”

That is the question one of our listeners posed to Ron Henderson, an uber-successful Piranha Platinum 2.0 Member, and carpet cleaner in North Carolina.  Ron had just finished up going toe-to-toe with the larger than life, Platinum 2.0 Member, Jeff Moore, in our first ever Marketing Smackdown.  During which Ron shared his exact formula that has him slated to break $1,000,000.00 this year…strictly cleaning carpets in high-end homes with his small cleaning business. (No restoration work.)

Ron’s answer to that question was surprising.

Those who took 57 minutes to listen to the call…discovered what Ron said about the “Magic Bullet”… and so much more.

This call was a “game changer” for everyone that listened in…and a re-play of this KILLER “Marketing Smackdown” is available for free right now. 

But on Tuesday, March  27, 2012 at midnight…the recording comes down…forever.  And, if you haven’t listened to the call by then, you will have missed out on pure money-making GOLD.

Don’t miss out!  Listen to the replay CLICK HERE!

Because when two individuals at the business caliber of Ron Henderson and Jeff Moore “face off” with their best strategies from their Before, During and After Units… something really special happens.

You have the opportunity to sit with bated breath and “watch” (actually listen to) this magic unfold.

This rare event was cheeky and fun…but WAY more than that…it delivered some content that can make you a whole lot of money…

You will discover these points from Ron, Carpet Cleaning “Marketing Master”…

• How to NET $138,000.00 this year…strictly cleaning carpets and upholstery. (Yes, that’s net NOT gross!)
• How to go from Zero to over 2,500 clients in your first year of business…(Or if you already have clients this formula can explode your client base beyond your dreams!)
• Why Ron cleans less carpets and makes more money and more profit on every job.
• The easiest way I’ve ever heard in 17 years to make an extra $22,000 per van, per year!
• How to choose and specifically target a market in your area where every prospect is a homeowner averaging $180,000-$450,000 in annual salaries, that appreciates health and are way too busy to even think about cleaning their carpets themselves.  Ron “dialed this one in” and it’s pure brilliance. This is your ideal client too…and they are sitting right under your nose!  Ron shares exactly how to dominate this niche in your area.

Ron shares all his secrets…secrets that can make you a ton of money in your cleaning business starting now.

And then their was Jeff Moore…this is a gentleman who is running a $22 million dollar per year business in the seafood industry…and what can you learn from him?  What you can learn from any brilliant marketer.  The principals of marketing Jeff shares are universal and can cross over into your cleaning business. Ron is set to take his $22 million to over $100 million this year and he shares the marketing systems that he’s using to do it…What could that kind of information do for YOUR business this year?

“If you miss the replay of this call…then I’m sorry.  Because you are missing out on the opportunity of your business career…you just don’t get access to the minds of successful people like this every day.”

This “Marketing Smackdown” is a whole lot of fun to listen to but best of all…it’s pure money making brilliance…if you want all the best secrets that will take you to the top of your game don’t miss it.

Access ends on Tuesday, March 27, 2012 at midnight. (Pacific Standard)

CLICK HERE TO ACCESS THIS CALL!

Best,

JOE

P.S.  Oh yeah…how could I forget…if you listen to this AMAZING exchange between Ron and Jeff…we will send you 2 of their best strategies…that’s a strategy from Jeff and one from Ron…for FREE.  This is all free to you until Tuesday, March 27th until midnight only… If you pass this up…ask yourself… “Do I really want to know how to make more money in my business or not?”

CLICK HERE TO ACCESS THIS CALL!