When you sort through your mail, you probably have an “A” pile and a “B” pile. The personal looking stuff goes into the “A” pile. The junk goes into the “B” pile and then into the garbage can. But, that’s not what this post is about; we already did a blog post on that.

In today’s economy, many newspapers and advertisement publications are doing poorly or going out of business. That means advertising space and “remnant” advertising space is more available and more affordable than ever before. Unfortunately, much of the time the advertisers or companies taking advantage of this opportunity (especially in the cleaning industry) are the low-price, unethical, bait & switch companies.

But that’s not what this post is about either (although the first minute or so of the video below is me babbling about this).

Although… if you’re NOT a low-priced, unethical, bait & switch advertiser then now is the time to buy advertising – especially remnant ad space. If you didn’t know, remnant space is what’s created when other advertisers pull out of a publication at the last minute and therefore the publication is forced contact advertisers who’ve made it known they WANT remnant space for 1/2 price or lower!

If you do that, you’ll want to get our 7 Steps To A Successful Ad free report from our NEW www.JoePolish.com.  Yes, go read this report right now and check out the new layout of the site.

But again, that’s not what this blog post is about.

This is actually about an idea we want to give you on “Joint Ventures” – specifically Joint Ventures with Dry Cleaners. Piranha Members can use the “Dry Cleaner Letters” (from www.PiranhaCentral.com) to initiate and run extremely successful Joint Ventures with Dry Cleaners….

Or interior designers, or realtors, or allergists, or carpet retailers… or any other ethical business owner in your Chamber of Commerce or BNI group.

This works! Even in a tough economy.

Here’s a video explaining:

Best,
JOE

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Hi All, it’s been an amazing week.  The Piranha Team and I spent 3 days in some killer discussions with our top 100 group, Platinum Plus.

We covered the latest internet strategies and the greatest insights on building success in this (or any) economy.  Some of the topics we went very deep with were How To Get Results with Twitter and other Social Networking Capabilities, The Crucial Key Points in Advertising, Copywriting, Real Value Creation and Problem Solving for Clients, Powerful Presentation Skills, and so much more.

We also shared one of the greatest tools for entrepreneurs in existence for helping determine “What’s Important.”  (More about that in a future post – stay plugged in to what we’re sharing here because this is an exercise that will help you determine what it is that’s really important to your prospects and Clients and help you explain to them how it is that what you do actually provides that benefit or solves that particular problem that’s important to them.)

Here are a few of Piranha’s top 100 companies working through this exercise:

Here are just a few of the elegant ideas that came out of the discussions in our meetings:

“Advertise a guarantee not just because it’s effective. Do it because it’s the RIGHT THING to do.”

“Your best unpaid sales force is your existing clients.  Your best sales copy won’t be written by you. It’ll be written by your customers in the form of testimonials.”

“If you ever want to find out what matters to people (or their pain points), you simply have to ask them.”

“What happens with a lot of marketing is that it’s like food that’s left in the fridge that gets hidden behind the milk. Forgotten and rotten.”

“If you don’t take time for the set-up, you’ll never have the conditions for the result.”

“If you’re equipped to be a Capability Gatherer, you can always be at the top of your game.”

And, something my good friend Kathy Kolbe once said to me: “The time to quit working is when working is no longer working.”

We wrote that insight and a couple of my favorite Dan Sullivan quotes on the flip chart:

“Getting results doesn’t take much time at all.  It’s not getting results that takes up all the time.”

The Definition of Selling:
“Get people intellectually engaged in a future result that is good for them.  Get them to emotionally engage and commit to take action to achieve that result.”

“The skills that got you out of Egypt aren’t the same skills that will get you to the promised land” was another excellent Dan Sullivan quote that was discussed in the meeting.

This is me, and two of my good friends who stopped by to share and participate, Dan Hollings (100% responsible for the internet marketing success behind the DVD the Secret who’ll be presenting EASY, free and cutting-edge online marketing how to at my 2009 Rich Cleaner Conference) and Craig Forte (one of the nation’s prominent marketing and business-building experts to the real estate industry and expert in relationship marketing vs. transactional marketing).

Craig shared his definition of marketing with us:

“Marketing is elements of salesmanship and persuasion multiplied on a larger scale.”

In the meeting, when our discussions focused on copywriting one of our Members remembered this video I did with Paris Lampropoulos where we shared some really valuable copywriting information…

I figured I’d re-post this so it didn’t get “left in the fridge behind the milk.”

Thanks to my team, our incredible speakers… Ken Glickman, Patti Mara, Dan Hollings, Craig Forte… and to all our awesome Members for making this Platinum Plus meeting so valuable.

I’ll leave you with one of the simplest take-aways:

“What people really want is more WOOHOO! and less AARRGGH!”

Best,
JOE

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