We recently gave you the videos of the 4 “GET OFF THE TRUCK” G.O.T.T. CHALLENGE finalists and thousands of Cleaners placed their votes.  Lots of Cleaners & Restorers commented that they got some great ideas on how to get off the truck from the finalists’ videos.  Thanks to all who’ve given feedback and voted.

We are finally ready to tally the industry’s chosen winner – - but we’ve gotten a few emails from folks who didn’t get a chance to vote yet…

So, we’re re-opening the voting process for another 24 hours.

You can watch the finalists’ videos and vote from: http://www.JoePolish.com/GOTT

We’ll be announcing the winner this coming Saturday Morning!

Remember, this is how it all started…

NOW CLICK HERE to watch the short video submissions from the 4 companies who completed the challenge and got off the truck!

Learn how they did it & vote for your favorite… voting will only re-open for another 24 hours.

Thanks!!!

Joe Polish and Dean Jackson think so!

Joe, along with brilliant marketer and good friend Dean Jackson, recently sat down to record a killer podcast titled “I Love Marketing”. If you are not with familiar with what a podcast is don’t worry, because I am going to tell you. A podcast is a pre-recorded audio program that’s posted in iTunes or a website and is made available for download so people can listen to them on personal computers or mobile devices.

Now during this hour long podcast that Joe and Dean recorded, they flesh out some of the most valuable marketing advice and vow to share some of their top marketing secrets that have never been shared with the public before.

Before I tell you how you can access this totally free, watch the video below that Joe recorded….

Now that I have got your interest peaked, here are some of the topics Joe and Dean will be touching on during this podcast:

• How Dean turned his distaste for “real work” into money
• How Joe learned to use his smile (and sympathy) to make money
• The amazing story of the mysterious Jet-Ski millionaire
• How “focus” relates to marketing

There are 2 ways you can access this free killer podcast:

1. Access it on iTunes by clicking here ==> http://itunes.apple.com/us/podcast/i-love-marketing/id412684163

2. Go to www.ILoveMarketing.com. You can listen to the podcast right on the site or download it as an MP3.

Whether you are a successful business owner or someone who just loves marketing and the psychology behind it, you will instantly see the value that Joe and Dean deliver during this podcast. And if you LOVE it, please share your thoughts with us by leaving a comment.

Enjoy!

Hey – it’s Lisa and I decided to shove myself onto the RichCleanerBlog and tackle a timely topic for all “us” small business owners.

I’ve been getting A LOT of questions about creating a marketing plan for the new year. And I’ve seen a lot of complicated answers flying around on forums by “experts.”

The fact is – this does NOT have to be hard.

Actually, the more complex you make it…

…the less likely you are actually going to DO it. Right?

I mean, if you are trying to lose weight, and you use the 5 simple rules from Tim Ferriss in his new book The Four Hour Body, you will see results. (Heck, I’ve lost 4 pounds in the past week alone just following that one short chapter in the book.)

It’s no different with any part of your life – or your business. Simple works.

So let’s not over-think this.

Here’s what I do – because I just like simple.

I look back on the year that’s just ended (or the last quarter if I’m making a plan from quarter to quarter) and I ask these 4 questions:

1) What worked?

2) How can I do MORE of this? (Action steps.)

3) What did NOT work?

4) How can I correct or eliminate this? (Action steps.)

Here’s a worksheet to help you lay your answers out ==> Making Life Work worksheet

This process can work for any part of your business.

If you want a better working team – then lay out what worked this year, and what didn’t, and how you can have more of the first, and less of the second.

If you want to get more new business – go through the same process. More repeat business or more referrals? Same 4 questions.

You want a more organized front office – the same process will work.

Professional or personal – the same simple framework works.

And miraculously…

…if you ask the right questions, you actually get answers!

So, sit down with your numbers from the year, and define what steps you will take to make 2011 even better. List out the working campaigns you will do more of, the mediocre campaigns you want to make better – or stop doing, and the new strategies you want to tackle in this new year.

If you don’t have a system for tracking your marketing results, and want a simple format to track, this is what we use at Piranha to mark progress month-to-month, I did a video on our poster board awhile back.

If you want a copy of our poster, here you go ==> Marketing Campaign Tracking Poster

Trust me. If you keep things simple, you are much more likely to get things done.

And as our friend MaryEllen Tribby says:

“One thing done equals money. Five things half-done equals no money.”

Doesn’t get any simpler than that.

Enjoy the tools, and I hope you put them to good use!

- Lisa

P.S. If you want a timely kick in the business butt to get you rocketing off to a strong start with your cash creation this year, then take a look at our first big Piranha Marketing training event of the year next week. In person, or grabbing the recordings, it is guaranteed to help you create your BEST year ever.