Would you DATE your own company?
It’s interesting how some people think you can be heavy-handed and “bully” a sale out of a prospect.
“Hello, nice to meet you…
…now GIVE ME YOUR MONEY!”
There’s a process of rapport building needed to make a sale so it is a win/win. And one without buyer’s remorse.
Dating actually is a pretty spot-on analogy here – take a look:
The sales process from suspicious stranger to lifetime client is following this path => know you, like you, trust you.
I’d love to hear what you see as things companies do to make you want to “date” them, get to know them better, and then commit to be a regular client of theirs for life.
Best,
JOE
P.S. Want to get to know my company better? Sign up for my *free* “I Love Marketing” podcasts, and you’ll get to know me and Dean Jackson better, and make a lot more cash in the process.
Comments (3)
Mar 14 2011




