The Piranha Team is going without shoes today…

Why?

Well a few days ago Joe had an incredible conversation with Blake Mycoskie, the founder of a company called TOMS Shoes.

After traveling to Argentina and discovering that the children there do not have shoes to protect their feet, Blake created a company called TOMS Shoes. What separates TOMS Shoes from other shoe companies is that for every pair of shoes purchased, TOMS Shoes gives a pair of shoes to a child in need.

Some children walk several miles on a daily basis for food and water, while having cuts and sores on their feet. Going without shoes can lead to serious infections and diseases. Last April, over 250,000 people from all over the world (including celebrities like Demi Moore, The Jonas Brother, Olivia Wilde and more) went without shoes for one day to raise awareness.

You can watch a short video about this incredible movement and listen to the conversation Joe had with Blake by going here: www.ILoveMarketing.com.

Today, TOMS Shoes is doing it again and the Piranha Team is doing their part to help raise awareness for this amazing cause. TOMS is proof that using marketing in the RIGHT way can bring financial rewards while making the world a much better place.

We invite you to listen to Joe’s conversation with Blake by going to www.ILoveMarketing.com because it could change the way you look at social entrepreneurship forever…

Hope you check it out and watch the video below from the Barefoot Piranha Marketing Team

It’s interesting how some people think you can be heavy-handed and “bully” a sale out of a prospect.

“Hello, nice to meet you…
…now GIVE ME YOUR MONEY!”

There’s a process of rapport building needed to make a sale so it is a win/win. And one without buyer’s remorse.

Dating actually is a pretty spot-on analogy here – take a look:

The sales process from suspicious stranger to lifetime client is following this path => know you, like you, trust you.

I’d love to hear what you see as things companies do to make you want to “date” them, get to know them better, and then commit to be a regular client of theirs for life.

Best,
JOE

P.S. Want to get to know my company better? Sign up for my *free* “I Love Marketing” podcasts, and you’ll get to know me and Dean Jackson better, and make a lot more cash in the process.

www.ILoveMarketing.com

My two favorite books I read last year were Rework by Jason Fried and Ignore Everybody by Hugh MacLeod.  Hugh’s latest book Evils Plans just came out it’s killer.

I think Rework and both of Hugh’s books are total game-changers and must reads for any entrepreneur.  Here’s a video I did with Dan Sullivan while we were on Necker Island last week about this new book:

Here’s a link to check out Evil Plans for yourself: Evil Plans on Amazon

I’m adding these to the page on my “Joe Polish Recommends” site where I list all my favorite books on Marketing, Business & More.