It’s interesting how some people think you can be heavy-handed and “bully” a sale out of a prospect.

“Hello, nice to meet you…
…now GIVE ME YOUR MONEY!”

There’s a process of rapport building needed to make a sale so it is a win/win. And one without buyer’s remorse.

Dating actually is a pretty spot-on analogy here – take a look:

The sales process from suspicious stranger to lifetime client is following this path => know you, like you, trust you.

I’d love to hear what you see as things companies do to make you want to “date” them, get to know them better, and then commit to be a regular client of theirs for life.

Best,
JOE

P.S. Want to get to know my company better? Sign up for my *free* “I Love Marketing” podcasts, and you’ll get to know me and Dean Jackson better, and make a lot more cash in the process.

www.ILoveMarketing.com

My two favorite books I read last year were Rework by Jason Fried and Ignore Everybody by Hugh MacLeod.  Hugh’s latest book Evils Plans just came out it’s killer.

I think Rework and both of Hugh’s books are total game-changers and must reads for any entrepreneur.  Here’s a video I did with Dan Sullivan while we were on Necker Island last week about this new book:

Here’s a link to check out Evil Plans for yourself: Evil Plans on Amazon

I’m adding these to the page on my “Joe Polish Recommends” site where I list all my favorite books on Marketing, Business & More.

And the winner of the GOTT (Get Off The Truck) Challenge is…

drum roll please….

Congratulations ____________!!! (You have to watch the video to see who it is…LOL!)

Your prize is a month’s wages for your technician that helped get you off the truck! (HOORAY!)

All of our finalists also receive a sweet gift (CHA-Ching!) from our exclusive GOTT Challenge Sponsor, Interlink Supply. (YAY!)

So now what?

Well – it’s YOUR turn my friend!

You saw the stories of 4 different long-time cleaners who had been saying “I’d like to be off the truck someday” for YEARS…

…and with a challenge handed to them, they went from *someday* procrastination, to getting it done in 90 days.

(Did you hear that? NINETY days!)

Not only did these 4 get it done in 90 days – but they are going to help show YOU how to do the same thing.

CLICK HERE => YES! I want to Get Off The Truck!!!

Find out how you can get the tips, strategies, and tools to get you on the path to a much BIGGER future quicker than you ever thought was possible.

Come on…life rewards action. Decide that it’s time to make a REAL difference this year for your business.

You’ve got nothing to lose…except your complaints about being on the truck so much you have no time to get any REAL work done. =)

Ready, Set, GOTT!

- Lisa

P.S. Be sure to post your CONGRATS to our winner in the COMMENTS below. And again, whether “getting off the truck” means literally getting yourself off of the cleaning van, or whether it means getting yourself out of the daily grind of busy work instead of strategic work, it’s time to make a change.

We are ready to help you make that change right now. No excuses. Let’s jump in and make it happen.

CLICK HERE => Yes, I want to Get Off The Truck!!!