And the winner of the GOTT (Get Off The Truck) Challenge is…

drum roll please….

Congratulations ____________!!! (You have to watch the video to see who it is…LOL!)

Your prize is a month’s wages for your technician that helped get you off the truck! (HOORAY!)

All of our finalists also receive a sweet gift (CHA-Ching!) from our exclusive GOTT Challenge Sponsor, Interlink Supply. (YAY!)

So now what?

Well – it’s YOUR turn my friend!

You saw the stories of 4 different long-time cleaners who had been saying “I’d like to be off the truck someday” for YEARS…

…and with a challenge handed to them, they went from *someday* procrastination, to getting it done in 90 days.

(Did you hear that? NINETY days!)

Not only did these 4 get it done in 90 days – but they are going to help show YOU how to do the same thing.

CLICK HERE => YES! I want to Get Off The Truck!!!

Find out how you can get the tips, strategies, and tools to get you on the path to a much BIGGER future quicker than you ever thought was possible.

Come on…life rewards action. Decide that it’s time to make a REAL difference this year for your business.

You’ve got nothing to lose…except your complaints about being on the truck so much you have no time to get any REAL work done. =)

Ready, Set, GOTT!

- Lisa

P.S. Be sure to post your CONGRATS to our winner in the COMMENTS below. And again, whether “getting off the truck” means literally getting yourself off of the cleaning van, or whether it means getting yourself out of the daily grind of busy work instead of strategic work, it’s time to make a change.

We are ready to help you make that change right now. No excuses. Let’s jump in and make it happen.

CLICK HERE => Yes, I want to Get Off The Truck!!!

Joe Polish & Piranha Marketing, Inc. Present…

The Cash Creation “GET OFF THE TRUCK” G.O.T.T. CHALLENGE

Here’s how it all started…

CLICK HERE to watch the short video submissions from 4 companies who completed the challenge and got off the truck!

Learn how they did it.

Vote for your favorite & learn about our next GOTT Challenge…

Hey – it’s Lisa and I decided to shove myself onto the RichCleanerBlog and tackle a timely topic for all “us” small business owners.

I’ve been getting A LOT of questions about creating a marketing plan for the new year. And I’ve seen a lot of complicated answers flying around on forums by “experts.”

The fact is – this does NOT have to be hard.

Actually, the more complex you make it…

…the less likely you are actually going to DO it. Right?

I mean, if you are trying to lose weight, and you use the 5 simple rules from Tim Ferriss in his new book The Four Hour Body, you will see results. (Heck, I’ve lost 4 pounds in the past week alone just following that one short chapter in the book.)

It’s no different with any part of your life – or your business. Simple works.

So let’s not over-think this.

Here’s what I do – because I just like simple.

I look back on the year that’s just ended (or the last quarter if I’m making a plan from quarter to quarter) and I ask these 4 questions:

1) What worked?

2) How can I do MORE of this? (Action steps.)

3) What did NOT work?

4) How can I correct or eliminate this? (Action steps.)

Here’s a worksheet to help you lay your answers out ==> Making Life Work worksheet

This process can work for any part of your business.

If you want a better working team – then lay out what worked this year, and what didn’t, and how you can have more of the first, and less of the second.

If you want to get more new business – go through the same process. More repeat business or more referrals? Same 4 questions.

You want a more organized front office – the same process will work.

Professional or personal – the same simple framework works.

And miraculously…

…if you ask the right questions, you actually get answers!

So, sit down with your numbers from the year, and define what steps you will take to make 2011 even better. List out the working campaigns you will do more of, the mediocre campaigns you want to make better – or stop doing, and the new strategies you want to tackle in this new year.

If you don’t have a system for tracking your marketing results, and want a simple format to track, this is what we use at Piranha to mark progress month-to-month, I did a video on our poster board awhile back.

If you want a copy of our poster, here you go ==> Marketing Campaign Tracking Poster

Trust me. If you keep things simple, you are much more likely to get things done.

And as our friend MaryEllen Tribby says:

“One thing done equals money. Five things half-done equals no money.”

Doesn’t get any simpler than that.

Enjoy the tools, and I hope you put them to good use!

- Lisa

P.S. If you want a timely kick in the business butt to get you rocketing off to a strong start with your cash creation this year, then take a look at our first big Piranha Marketing training event of the year next week. In person, or grabbing the recordings, it is guaranteed to help you create your BEST year ever.