Joe Polish & Lisa Wagner’s Rich Cleaner Blog ::

We have a Members Community website, www.PiranhaCentral.com, where all of our business building and marketing strategies, trainings and templates are organized, archived and searchable.  More importantly Piranha Central is “action central” for Piranha Members across the globe.  Through the site’s ELFLibrary (the Easy, Lucrative & Fun swipe file share module) and the sites’s ELFMail (the Easy, Lucrative & Fun email system), bright and positive Cleaning Industry Marketers from all kinds of markets support each other, answer questions and share the templates and strategies that are working for them, right now.

Here’s a thread that we’ve gotten permission to share with you. These are a few ELFMail posts from yesterday and today about what’s working for marketing carpet cleaning and restoration services right now:

From: Joe Vizi
Date: 4/6/2010
Subject: ELFMail – What’s Working

Hopefully y'all have been busy as heck, like me! We had a almost a 700%
increase over last March! 

Plumber JV, Realtor Open Houses, and Repeat Clients From Newsletters are the
top three strategies.  

Also, a huge job from Yellow Pages in which I used Don & Jane Jones' ad copy.

-Joe Vizi
President & CEO
Eco-Scrub Carpet & Floor Care

From: Tim Mickelson

Date: 4/6/2010

Subject: ELFMail – What’s Working

For us January was a very slow month. February we were up over 26% over last February. March was fantastic; we had our best month ever in over 33 years.What has worked for us?

Facebook marketing to Realtors – making connections and giving them Gift Certificates for a Free Room of cleaning to give to buyers and sellers and their mailing list 3 Step Letters to high end homes.

Joining a dynamic BNI – visit several and join the best group in your area.

Water Damage Restoration ad in the Yellow Pages – the first two jobs were more than double the cost for the entire year and brought in thousands.

Sending out reminder cards thru Send Out Cards – we send out a reminder card every 6 months automatically that keeps repeat clients coming back.

Selling cleaning packages – we offer, buy two cleanings and get the 3rd for FREE. They pay for the two cleanings upfront and the cleanings are every 6 months. On the repeat cleanings we do not move any furniture.

We have had snow and rain. That is normal for the northeast.  Melting snow and lots of rain can lead to wet basements and water damage restoration. We took two water jobs from the guys with the green trucks.

You have to be consistent in your marketing and control expenses when things are slow. NEVER stop marketing, NEVER quit. Always be positive and always be hopeful.

If someone put a gun to your head and said you HAD to make $1,000.00 today or else…. What would you do to make it happen?

-Tim Mickelsen
Clean Your Carpets Inc.

From: Bill Pope
Date: 4/6/2010
Subject: ELFMail – What’s Working

Hello Piranha Family, 

It has been very slow in the Hudson Valley area of New York also. Just wanted to let
others know what we are doing to try and create business:

1) joined local chamber of commerce
2) sending out pink flyers to doctors, lawyers accountants and other professionals
from local telephone book
3) going out on foot and introducing myself to local businesses with info and an
offer about our company
4) sending special offers to those that have not used us in awhile via snail mail

These things have produced some work.  They are also very inexpensive to implement.

-Bill Pope
Stay Positive Stay Focused
Spotless Cleaning Systems

From: Andrew David

Date: 4/6/2010

Subject: ELFMail – What’s Working

Stay focused everyone.  By small and simple things are great things brought to pass.  Don’t forget to push hard with JV’s.  They have kept us active and we are about to leverage them for more with advice from other Piranha Members.  Don’t give up if things are slow.  Market harder!!!  Find things to get E.L.F., but don’t give up.

-Andrew David
One Stop Cleaning & Restoration

From: Beth Lack
Date: 4/6/2010
Subject: ELFMail – What’s Working

I guess that's one of the benefits of living in Phoenix... we've been extremely
busy. February & March were our best months ever in the 7 years that we've been
in business here.  We did the We Miss You 3 step letters starting in January &
we always try & send out at least 1000 pink flyers each month.  Of course, we
also haven't had the rain & flooding that most of the country has had. 

-Beth Lack
Lack's Cleaning Service

From: Jonathan Mickelson
Date: 4/6/2010
Subject: ELFMail – What’s Working

Well ELFland we just finished our day securing a 10k water damage job which is the 4th water damage job from our new yellow page ad that came out four weeks ago!  Our hard work, tenacity, patience, and persistence is paying off.

-Jonathan Mickelsen
Clean Your Carpets Inc.

From: Steve and Carol Busboom
Date: 4/7/2010

We’re pounding the pavement with a positive, upbeat presentation and a fun
little gift as a introduction or way of thanks to our clients and others
we meet… Gives them a reason to smile or laugh.   

They remember we brought some fun into their lives. It’s been a long, cold
winter here in Nebraska.  But our business has almost DOUBLED from last year,
there are Clients out there that want service work done, and they have money,
you just have to find them.

-Steve and Carol Busboom
All Care, Inc.

So there you have it!  A peek at E.L.F. – Easy, Lucrative & Fun Marketing Strategies working right now and a behind-the-scenes look at the power and genuine caring and sharing among Piranha Marketing Members on Piranha Central.

Here are the 8 E.L.F. Marketing Strategies working right now for Piranha Members:

1 – Joint Ventures
2 – Newsletters
3 – Direct Response Yellow Page Ads (with Free Recorded Consumer Awareness Messages – www.TeleCenterSignUp.com/RichCleaner)
4 – Online Social Marketing (Facebook & Twitter)
5 – Piranha’s “Classic Pink Flyer”
6 – Joe Polish’s 3 Step “You’ve Won” Letters
7 – BNI, Networking & Expert Positioning Strategies (with GIFTS! – www.JoePolish.com/LittleSomething)
8 – Direct Response Reminder or “We Miss You” Postcards & Letters (www.CarpetCleanersToolBox.com)

If you’d like to find out more about the templates and strategies mentioned… check out our Rich Cleaner Marketing Kit, our monthly Healthy Home Newsletter, and our Memberships.

Here are a couple of recent YouTube videos from Piranha Members:

Don’t hesitate to give us a call at 1-800-275-2643 with your questions (and mention this blog post for a free gift!)

Enjoy your business more & make more money! Keep it E.L.F. – Easy Lucrative & Fun!

FOLLOW JOE

FOLLOW LISA

Are you ready for this…

This is post 2 in the “How To Be #1 on Google” series.

This post will cover strategies #3, #4, and #5.

We hope you’ve taken ACTION on strategies #1 and #2 in part one of this series.

If you did you should already be seeing RESULTS…

Those RESULTS mean MORE JOBS, and BETTER JOBS … just like these guys:

“We have been using Dan Hollings’ strategies to keep our business listing on page 1 and so far are the only website aside from pay-per-click sites to do so. Last month, this strategy generated over a 42:1 return when we booked over $500 in new business on an $11 investment.”
- Emilio Martinez, FiberCare, El Paso, TX

“On Google we come up number 2, 3, 5, and number 7 and a couple more on the second page. We received 2 calls this week and one call last week. We booked all 3… On Tile and Grout we come up 1, 2, 3 and 5. We also come up 1 and 2 on the hardwood floor refinishing. I think I am in Love with internet marketing! We completely dominate every aspect of our business on the web. I don’t mean we come up #1 in the search engines. We come up the first page and a half. Carpet, Tile, Furniture, Hardwood. 6 in Duct Cleaning. I have learned a ton from these strategies… If somebody searches for their company they automatically land on one of my pages. That’s awesome. Who needs competitors anyway. We now average $920 a week of the internet.”
- Jeremy Shambaugh Carpet Service, Mansfield, Ohio

“The internet is helping big time. I’m averaging 10 to 15 new clients a month over the last 3 or 4 months from the web and they’re mostly high dollar clients.”
- Matt Craine, Professor Pyle’s Five Step, Rancho Cordova, CA

As YOU stay plugged in to this Rich Cleaner Blog we’ll continue to give you free marketing wisdom that will help you “Eat Your Competition Alive!” online and offline.

Also, we want to thank those of you who posted a comment on part one of this series… you’ve all been entered into our drawing to win the killer 3 hour audio recording of Joe, Dan and some of Piranha’s most successful cleaning and restoration marketing students discussing these insider online marketing secrets. Keep those comments and questions coming.

Okay… so last post we left off with Strategy Three about keywords… that’s where we’ll pick up today:

#3 The ‘KEYS’ To Your Local Success

Read the rest of this entry »

Over the last month I’ve given away a lot of really valuable gifts.  If you browse some of the posts on this blog, you’ll have access to my ‘underground’ training videos from my last marketing conference.  You’ll find access to my killer Genius Network Interviews with Sir Richard Branson (Rebel Billionaire and Founder of the Virgin Empire) and Tim Ferriss (NY Times Best Selling Author of the 4 Hour Work Week).

I’ve given away the marketing secrets to Van Signage that Sells, Going Deep with Referral Reward Programs, and How To Create Your Own Busy Season.

Most recently, for those of you on my email list and who’ve opted-in on this site to be Rich Cleaner Blog Members, I gave away my interview with the infamous “genius” copywriter and marketer, Gary Halbert, in honor of Einstein’s Birthday (March 14th) on www.GeniusNetwork.com just for telling me YOUR Birthday (so I can send you a birthday gift) and YOUR definition of “Genius.”  And, those of you following me on Twitter recently got private access to my interview with best-selling author Neil Strauss – whose latest books, Emergency and The Game, are making record sales.

Well, today I’m going to give away something else.  Something SO VALUABLE that if implemented it will be worth MILLIONS to your company (I’m not exaggerating…).  In fact, without this particular wisdom, its probable your business will not even survive.

The information you’re about to read in this post will help you generate NEW high-end new clients faster and cheaper than anything else you’ve ever done.

I’m giving it away in this series for FREE.

Why?

Why am I just giving away this information when it’s so valuable that it’s actually a Piranha Marketing product that easily sells itself 24 hours a day 7 days a week??!!

Because I care about this industry.  I want to help you grow your cleaning company.  I want to help you grow your restoration company.  I know that this information is an absolute must for a local service business to survive in this modern world.  More importantly, it’s VITAL knowledge for a service business who wants to thrive in a struggling economy.

That’s why.

“So, what IS it…?”

• It is step-by-step, explanation on how to dominate your local area search… on Google, Yahoo, MSN, etc.
• It is free training on how to create your internet presence so you are the most compelling, immediately trustworthy and obvious choice on the search engine result page.
• It is the secrets to finding and determining the right “keywords” and phrases high-end clients are typing in when they search for your services online.
• It is even going to tell you what “tags” are, what squidoo is, what social media profile pages and ‘blogs’ really are, and MORE IMPORTANTLY how EASY it is to use them to leverage your presence on the web so that you quickly and easily generate NEW high-end clients for FREE!

Now most of you know me and you know I AM a Marketing Genius.  But, I am NOT a Search Engine Optimization (SEO) expert.  So, I’ve brought in an expert to help me deliver to you (for FREE) what you need to know to dominate the internet in your area and as I like to say, Eat Your Competition Alive!

The expert I’ve brought in is not JUST an SEO expert… He’s actually presented at two of our Rich Cleaner Marketing Conferences, personally coaching my high level Platinum Plus Members and is coming back by popular demand to the Rich Cleaner Conference 2009.

His name is Dan Hollings and he’s not just recognized in our industry, he’s internationally recognized and respected as one of the most sought after internet marketers around.  He’s an internet strategist to celebrities, talk show hosts, NY Times bestselling authors, noted teachers, and world renowned entrepreneurs.  He’s consulted for over 100 business projects (many of them “household names”), but what he is most well-known for is his extraordinary internet marketing campaign behind the #1 smash hit movie…“The Secret”.

Most folks think it was “the universe” that was responsible for the huge online success that The Secret became.  But no, it was Dan… (so we like to refer to him as “Mr. Universe”).

According to ABC News… “Dan Hollings’ Marketing Campaign Behind “The Secret” Is Going To Go Down In History As The Greatest Case Study of Viral Marketing Ever Done. Anywhere!”

Here are excerpts from Dan’s presentations Rich Cleaner Conferences…

Dan Hollings At The Rich Cleaner Conference
Introducing How To Dominate Local Search

Dan Hollings at the Rich Cleaner Conference
Teaching Shortcuts To Getting Google Reviews

There is no one in the world more qualified than Dan Hollings to teach these revolutionary online marketing strategies.  And, now, for the first time ever (for FREE anyway), Dan and I are going to hand you these strategies, step-by-step, over the next several posts.

As you follow along, post your comments and questions.

Looks like we’ll just have room for the first 2 of our 12 lessons in today’s post but you’ll get all of them within the next week or so.

So, let’s begin.

Read the rest of this entry »