Joe Polish & Lisa Wagner’s Rich Cleaner Blog ::

At one time, I believe this was the COOLEST cleaner on the block.

Or was it these guys?

Now come on! That brought a smile or two, right?

Don’t you love looking back to see the way things used to be? What we thought was ultra-cool, suddenly makes us ask “what were we thinking?!?” Big feathered hair and leg warmers (puhleeeez don’t remind me).

But decade to decade, styles change.  Our “packaging” changes.

Twitter, social media, mobile websites – things that most “brick and mortar” small businesses say “huh?” to, will shortly be what EVERYONE is doing.

You have to, or you are going to lose business.

For years Piranha Members have done a Carpet Audit™ presentation in the home, with a presentation folder and support materials.  It’s always worked beautifully.

But innovation happened to it and it became a DVD presentation (shown on a laptop) and then an on-line streaming video. Sales conversions AND invoice averages both went up an average of 25%.

This is HUGE.  Here’s one Member sharing his experience on the tool:

Packaging isn’t just about how you bundle your services together.  It’s about how you package yourself, your presentation, and your company. From the uniforms you wear, to your paperwork, to your tools, to your van, to your marketing material and messages, to YOU.

I can chuckle about the two “vintage” cleaning photos … or laugh at my own rug shop’s photos of our first old blue Dodge van, with duct tape as the “fix all” tool used on the front grill. Gotta love those good old days.  It’s nice to look back, laugh, and be incredibly thankful about how far we’ve come and how satisfying it is to build your own business.

If you are looking for the best tools, templates, and systems for success in the cleaning and restoration industries, mark your calendar for September 23-26 – The Rich Cleaner Conference and Trade Show.

Keep it ELF!
Lisa

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Oprah did a show today on Twitter.  We taught Twitter Tips to our Cleaning & Restoration Members in our last Coaching Club call and shared a lot of great stuff plus a full how-to article and lots of great Twitter Tools in our last blog post for our Rich Cleaner Blog readers…

Even if you already know what Twitter is – WATCH THIS…

Now… let’s go deeper with this and cover a little more about – HOW YOU CAN USE TWITTER TO BUILD YOUR CLEANING & RESTORATION BUSINESS…

As you can see, this is very big news and it will impact your cleaning & restoration business. At Piranha Marketing we’ve been sharing Twitter Secrets (and other internet marketing and blogging secrets) with our Members for months. As always, we’ll continue to stay on top of the latest, cutting-edge technology and psychology of online (and offline) marketing for professional carpet cleaners and restorers.

Twitter is for fun, for friends and for business and now you can be the first Cleaner or Restorer to develop a huge Twitter following in your area and a “Personality Business.”

The article I’m talking about in the video above is in the post below… check it out.

Oh yeah, follow me on Twitter -> http://www.Twitter.com/JPolish

And, follow Lisa on Twitter -> http://www.Twitter.com/LisaPiranha

When you sign up (it’s free, by the way) why not make your first Tweet a link to this blog post and share all these great Twitter Tips for building your business.

FOLLOW JOE

FOLLOW LISA