Well a few days ago Joe had an incredible conversation with Blake Mycoskie, the founder of a company called TOMS Shoes.
After traveling to Argentina and discovering that the children there do not have shoes to protect their feet, Blake created a company called TOMS Shoes. What separates TOMS Shoes from other shoe companies is that for every pair of shoes purchased, TOMS Shoes gives a pair of shoes to a child in need.
Some children walk several miles on a daily basis for food and water, while having cuts and sores on their feet. Going without shoes can lead to serious infections and diseases. Last April, over 250,000 people from all over the world (including celebrities like Demi Moore, The Jonas Brother, Olivia Wilde and more) went without shoes for one day to raise awareness.
You can watch a short video about this incredible movement and listen to the conversation Joe had with Blake by going here: www.ILoveMarketing.com.
Today, TOMS Shoes is doing it again and the Piranha Team is doing their part to help raise awareness for this amazing cause. TOMS is proof that using marketing in the RIGHT way can bring financial rewards while making the world a much better place.
We invite you to listen to Joe’s conversation with Blake by going to www.ILoveMarketing.com because it could change the way you look at social entrepreneurship forever…
Hope you check it out and watch the video below from the Barefoot Piranha Marketing Team
Joe, along with brilliant marketer and good friend Dean Jackson, recently sat down to record a killer podcast titled “I Love Marketing”. If you are not with familiar with what a podcast is don’t worry, because I am going to tell you. A podcast is a pre-recorded audio program that’s posted in iTunes or a website and is made available for download so people can listen to them on personal computers or mobile devices.
Now during this hour long podcast that Joe and Dean recorded, they flesh out some of the most valuable marketing advice and vow to share some of their top marketing secrets that have never been shared with the public before.
Before I tell you how you can access this totally free, watch the video below that Joe recorded….
Now that I have got your interest peaked, here are some of the topics Joe and Dean will be touching on during this podcast:
How Dean turned his distaste for “real work” into money
How Joe learned to use his smile (and sympathy) to make money
The amazing story of the mysterious Jet-Ski millionaire
How “focus” relates to marketing
There are 2 ways you can access this free killer podcast:
2. Go to www.ILoveMarketing.com. You can listen to the podcast right on the site or download it as an MP3.
Whether you are a successful business owner or someone who just loves marketing and the psychology behind it, you will instantly see the value that Joe and Dean deliver during this podcast. And if you LOVE it, please share your thoughts with us by leaving a comment.
We have a Members Community website, www.PiranhaCentral.com, where all of our business building and marketing strategies, trainings and templates are organized, archived and searchable. More importantly Piranha Central is “action central” for Piranha Members across the globe. Through the site’s ELFLibrary (the Easy, Lucrative & Fun swipe file share module) and the sites’s ELFMail (the Easy, Lucrative & Fun email system), bright and positive Cleaning Industry Marketers from all kinds of markets support each other, answer questions and share the templates and strategies that are working for them, right now.
Here’s a thread that we’ve gotten permission to share with you. These are a few ELFMail posts from yesterday and today about what’s working for marketing carpet cleaning and restoration services right now:
From: Joe Vizi
Date: 4/6/2010
Subject: ELFMail – What’s Working
Hopefully y'all have been busy as heck, like me! We had a almost a 700%
increase over last March!
Plumber JV, Realtor Open Houses, and Repeat Clients From Newsletters are the
top three strategies.
Also, a huge job from Yellow Pages in which I used Don & Jane Jones' ad copy.
-Joe Vizi
President & CEO
Eco-Scrub Carpet & Floor Care
From: Tim Mickelson
Date: 4/6/2010
Subject: ELFMail – What’s Working
For us January was a very slow month. February we were up over 26% over last February. March was fantastic; we had our best month ever in over 33 years.What has worked for us?
Facebook marketing to Realtors – making connections and giving them Gift Certificates for a Free Room of cleaning to give to buyers and sellers and their mailing list 3 Step Letters to high end homes.
Joining a dynamic BNI – visit several and join the best group in your area.
Water Damage Restoration ad in the Yellow Pages – the first two jobs were more than double the cost for the entire year and brought in thousands.
Sending out reminder cards thru Send Out Cards – we send out a reminder card every 6 months automatically that keeps repeat clients coming back.
Selling cleaning packages – we offer, buy two cleanings and get the 3rd for FREE. They pay for the two cleanings upfront and the cleanings are every 6 months. On the repeat cleanings we do not move any furniture.
We have had snow and rain. That is normal for the northeast. Melting snow and lots of rain can lead to wet basements and water damage restoration. We took two water jobs from the guys with the green trucks.
You have to be consistent in your marketing and control expenses when things are slow. NEVER stop marketing, NEVER quit. Always be positive and always be hopeful.
If someone put a gun to your head and said you HAD to make $1,000.00 today or else…. What would you do to make it happen?
-Tim Mickelsen
Clean Your Carpets Inc.
From: Bill Pope
Date: 4/6/2010
Subject: ELFMail – What’s Working
Hello Piranha Family,
It has been very slow in the Hudson Valley area of New York also. Just wanted to let
others know what we are doing to try and create business:
1) joined local chamber of commerce
2) sending out pink flyers to doctors, lawyers accountants and other professionals
from local telephone book
3) going out on foot and introducing myself to local businesses with info and an
offer about our company
4) sending special offers to those that have not used us in awhile via snail mail
These things have produced some work. They are also very inexpensive to implement.
-Bill Pope
Stay Positive Stay Focused
Spotless Cleaning Systems
From: Andrew David
Date: 4/6/2010
Subject: ELFMail – What’s Working
Stay focused everyone. By small and simple things are great things brought to pass. Don’t forget to push hard with JV’s. They have kept us active and we are about to leverage them for more with advice from other Piranha Members. Don’t give up if things are slow. Market harder!!! Find things to get E.L.F., but don’t give up.
-Andrew David
One Stop Cleaning & Restoration
From: Beth Lack
Date: 4/6/2010
Subject: ELFMail – What’s Working
I guess that's one of the benefits of living in Phoenix... we've been extremely
busy. February & March were our best months ever in the 7 years that we've been
in business here. We did the We Miss You 3 step letters starting in January &
we always try & send out at least 1000 pink flyers each month. Of course, we
also haven't had the rain & flooding that most of the country has had.
-Beth Lack
Lack's Cleaning Service
From: Jonathan Mickelson
Date: 4/6/2010
Subject: ELFMail – What’s Working
Well ELFland we just finished our day securing a 10k water damage job which is the 4th water damage job from our new yellow page ad that came out four weeks ago! Our hard work, tenacity, patience, and persistence is paying off.
-Jonathan Mickelsen
Clean Your Carpets Inc.
From: Steve and Carol Busboom
Date: 4/7/2010
We’re pounding the pavement with a positive, upbeat presentation and a fun
little gift as a introduction or way of thanks to our clients and others
we meet… Gives them a reason to smile or laugh.
They remember we brought some fun into their lives. It’s been a long, cold
winter here in Nebraska. But our business has almost DOUBLED from last year,
there are Clients out there that want service work done, and they have money,
you just have to find them.
-Steve and Carol Busboom
All Care, Inc.
So there you have it! A peek at E.L.F. – Easy, Lucrative & Fun Marketing Strategies working right now and a behind-the-scenes look at the power and genuine caring and sharing among Piranha Marketing Members on Piranha Central.
Here are the 8 E.L.F. Marketing Strategies working right now for Piranha Members:
1 – Joint Ventures
2 – Newsletters
3 – Direct Response Yellow Page Ads (with Free Recorded Consumer Awareness Messages – www.TeleCenterSignUp.com/RichCleaner)
4 – Online Social Marketing (Facebook & Twitter)
5 – Piranha’s “Classic Pink Flyer”
6 – Joe Polish’s 3 Step “You’ve Won” Letters
7 – BNI, Networking & Expert Positioning Strategies (with GIFTS! – www.JoePolish.com/LittleSomething)
8 – Direct Response Reminder or “We Miss You” Postcards & Letters (www.CarpetCleanersToolBox.com)
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Apr 05 2011
