As a business owner, your most important job is to be a “marketer” of your business…after all, if you have no customers…you have no business.

And as a “marketer” you have “tools”…tools that facilitate the job of bringing in business like clockwork. But as a business owner you also have to fill many other rolls and can get so overwhelmed that you can easily forget about some of your best “tools.”

I have three references for my marketing “tools”…these references help prioritize and organize my “tools” so I can be sure to keep them handy and accessible. I call them my “tool belt”, my “tool box” and my “tool shed”.

Your Tool Belt…Everyday Access

Your “tool belt” is something you “wear” daily…the staples of your marketing systems. They should be things that are always working for you around the clock to bring in business and keep your cash flowing. The tools in your “tool belt” should be things like your web site, a Consumer Awareness Guide, Free Recorded Messages, “5–arounds”, a Free Room of Cleaning, email, texting, confirmation calls, flyer deliveries, direct mail campaigns, “Thank You” calls, and Carpet Audits™.

These are different “tools” from your “Before, During, and After Unit” that you need and use frequently. My clients that consistently use these tools are the most successful companies in their market place.

But it’s also important you don’t overlook the tools in your “tool box”…

Your Tool Box…Frequent Access

Don’t let the importance of these tools “slip through the cracks.” I’ve had clients report as high as 45% of their monthly business coming from repeats and referrals by simply making sure they regularly used the tools in their “tool box”.

Make sure you are implementing your monthly client newsletter, blog posts, updating testimonials/reviews both online and offline, Facebook/Twitter/Social Media marketing, a “reminder” program, an “I Miss You” campaign, and a “referral rewards” program.

By regularly using the tools in your “tool box”, you will see massive and consistent growth in your business.

And never underestimate the value of the tools in your “tool shed”…

Your Tool Shed…Not As Frequent But Just As Valuable

These are the tools you may only need to use maybe one time per year…but when you bring them out and use them…you will see huge payoffs.

“Tools” like the Client Appreciation Dinner, an annual referral contest with prizes, and getting free publicity through magazines, newspapers and/or television. These tools are not things you access daily or even monthly, but they are definitely worth pulling out of “storage” and implementing.

For example, one of my clients recently reported bringing in over $47,000.00 this past year from the “Client Appreciation Dinner” alone.

Organizing Your “Tools” Prevents Overwhelm

If you were to just throw all your literal tools into a big pile in the garage, how often would you dig through that heap to find what you need?

It could be so daunting to try to find something as simple as a hammer that you might just forget about it and use the heel of your shoe to hammer the nail instead. The point is…if you don’t have a spot for each of your tools (literal or not) …if you don’t have some semblance of organization….your “tools” are not going to be used. By the simple act of prioritizing and organizing your marketing tools, you will make them so much more accessible to you. (After all no tool works unless you actually use it.)

If you have to fight overwhelm (who doesn’t these days) then simply take a few minutes to “organize” your “tools” today. When they are organized and prioritized you can be sure you are using all of your tools that bring in money every day of the year.

Keep it E.L.F.™!

Best,

JOE

Note: For more tips on prioritizing, listen to Episode 47 “the one about your annual marketing calendar” and Episode 50 “the one to start the year off” at www.ilovemarketing.com for free today.

You’ve heard the definition of INSANITY before:

Doing the same thing over and over again…
…and expecting different results.

I’ve seen a lot of insanity in the business world.

I hear some of the same complaints over and over again…
…about cash flow, about customers, about employees, about the economy…

…but I don’t see these people doing anything DIFFERENT to solve the problems.

Why is that?

Three reasons why:

1) No energy.

A common reason is simply no energy. When you are exhausted tackling the daily grind of making ends meet, there is not the additional energy to think strategically about your business.

The Einstein quote (paraphrased) is:

“The level of thinking that created the problem is not the level of thinking to solve it.”

2) No courage.

There is a strong feeling of safety in someone’s comfort zone – even when the zone is down in a big deep ditch of debt and despair.

Everyone is comfortable with what they know. So it takes real courage to step up and make changes, because…

…what if it doesn’t work?!?

What if they spend a lot of money, and it just doesn’t work? Then they are broker than they were if they had just done nothing at all.

Many business owners get trapped in a business they come to hate, because of this fear of failure.

3) No clue.

Some business owners know they need to make changes – they just have no clue what changes to make.

They have too many options to choose from. And if they have a bit of reason #1 (too tired) and reason #2 (not enough courage) then having no idea what to even do (#3) it’s a mix that leaves them in exactly the same unhappy spot year after year after year.

So what’s a cleaner to do?

Here’s exactly what you do.

You seek out strategies that are PROVEN and backed up by people just like you who have turned their companies around.

You seek our strategies that have a GUARANTEE – so if by chance it does not work for you, you get all your money back, so there is literally nothing to lose.

If you are ready to stop the insanity in your business, then you want to be part of this special marketing event.

CLICK HERE => Cash Creation Event on July 20th

Here’s the deal.

Insanity does not solve itself. It does not magically disappear one morning. You have to make concrete changes.

And you need to decide that you are sick and tired of feeling sick and tired about your business.

So you gotta take action to make it different. And with this event you have something that’s affordable, that’s proven, and that is guaranteed.

If you truly are ready for a change, then this is it.

Looking forward to meeting you on July 20th!

- Lisa

P.S. The bonuses alone for taking action on this are worth ten times the price. Half these seats are sold, so jump on this opportunity to stop the insanity.

Find out here: