A challenge I see many people face is the challenge of implementation.

There are always LOTS of ideas to act on… just sometimes there is not a lot of “action” taking place.

It’s not unlike the countless people who sign up for a gym membership who don’t go workout for months at a time.

They’ve paid for the access – but they don’t act on it. In fact, most gyms count on MOST of their members not acting, otherwise they would need to build a bigger gym to hold them all.

But when their members get serious, what do they do? They hire a personal trainer. To hold themselves accountable. To motivate them to take action.

When you pay a good chunk of change, and commit to others that you are going to “get in shape” – it makes you take action.  It uses positive pressure to get you the results you really want in your life.

And it works.

So when we had our amazing Rich Cleaner Conference last week, and offered a little “positive pressure” of our own in the form of a 90-day SuccessSprint™ of Platinum implementation training – we knew we were going to hear about some great results.

But we didn’t quite expect to hear this:

Or this:

Or really, after only one week after our Conference, to hear this:

In fact – here’s several more:

In 15 years of putting on marketing and business-building conferences, we have never had an event as valuable and inspiring as we had last week in Arizona.

If you missed it – you really did miss an incredible opportunity for access to some amazing wisdom and strategies for your company.

Lucky for you we professionally recorded the entire event, and you can purchase the DVD set, and receive all of the materials, by clicking right here at www.richcleaner.com.

Who knows… maybe with a little positive pressure, you will be one of the next people we hear from talking about how much progress you have made!

- Lisa

Rich Cleaner Boot Camp 2009

At one time, I believe this was the COOLEST cleaner on the block.

Or was it these guys?

Now come on! That brought a smile or two, right?

Don’t you love looking back to see the way things used to be? What we thought was ultra-cool, suddenly makes us ask “what were we thinking?!?” Big feathered hair and leg warmers (puhleeeez don’t remind me).

But decade to decade, styles change.  Our “packaging” changes.

Twitter, social media, mobile websites – things that most “brick and mortar” small businesses say “huh?” to, will shortly be what EVERYONE is doing.

You have to, or you are going to lose business.

For years Piranha Members have done a Carpet Audit™ presentation in the home, with a presentation folder and support materials.  It’s always worked beautifully.

But innovation happened to it and it became a DVD presentation (shown on a laptop) and then an on-line streaming video. Sales conversions AND invoice averages both went up an average of 25%.

This is HUGE.  Here’s one Member sharing his experience on the tool:

Packaging isn’t just about how you bundle your services together.  It’s about how you package yourself, your presentation, and your company. From the uniforms you wear, to your paperwork, to your tools, to your van, to your marketing material and messages, to YOU.

I can chuckle about the two “vintage” cleaning photos … or laugh at my own rug shop’s photos of our first old blue Dodge van, with duct tape as the “fix all” tool used on the front grill. Gotta love those good old days.  It’s nice to look back, laugh, and be incredibly thankful about how far we’ve come and how satisfying it is to build your own business.

If you are looking for the best tools, templates, and systems for success in the cleaning and restoration industries, mark your calendar for September 23-26 – The Rich Cleaner Conference and Trade Show.

Keep it ELF!
Lisa

FOLLOW LISA

FOLLOW JOE

Hi Friends! I just got back from my Necker Island trip with Richard Branson… we raised over $447,000.00 for Virgin Unite!  In the airport I picked up a copy of this month’s Inc. Magazine and wanted to tell you about it:

Click This Banner Shop Clothes, Bags, Accessories… and of course shoes.
Excellent timing to get gifts for Dads & Grads!

More about Tony Hsieh and his key note presentation at the 2009 Rich Cleaner Conference & Trade Show:

Tony Hsieh is the CEO and Director of Zappos.com—the #1 footwear retailer on the web with over 1 Billion Dollars in gross merchandise sales last year.

But Zappos.com isn’t Tony’s first (or only) big success. A few years earlier, he started a business called LinkExchange. He calls it a “side business” that he started out of his apartment. We’ll take his word for it… but we don’t know too many “side businesses” that get sold to Microsoft for a whopping $265 million. But Tony’s done it.

And ever since coming onboard at Zappos.com, he’s doubled sales every year since 1999.

Here’s a look back at exactly how it played out:

1999 Sales: Almost nothing
2000 Sales: $ 1.6 million
2001 Sales: $ 8.6 million
2002 Sales: $ 32 million
2003 Sales: $ 70 million
2004 Sales: $184 million
2005 Sales: $370 million
2006 Sales: $597 million
2007 Sales: $800 million

What’s Tony’s secret? It’s one word… SERVICE!

A “WOW” Customer Experience… His goal is simple: Make his customers’ lives as easy as possible. That means no-hassle returns (he guarantees his stuff for 365 days) and free shipping (back & forth) on everything…

Here’s one example of just how serious Tony is about treating his customers like Gold:

Every new Zappos.com employee hired in the corporate office has to go through 4 WEEKS of Customer Loyalty training… That means the new employee spends 20 full days answering phones in the call center-before they ever actually begin the job they were hired to do.

For Tony, customer service isn’t just a department—it is the entire company.

Tony will share some of his most powerful secrets for keeping his customers coming back again and again. The very same ones he uses to keep Zappos.com way ahead of the competition and you’ll want to pay close attention and apply some of these amazing growth strategies to your business. The smartest people in the room (including all our speakers) will be hanging on every word Tony says.

Tony has an unmatched, unparalleled collection of business-building advice that is not only capable of adding millions of dollars in added profit to your company’s bottom-line… Tony’s sage advice can also transform your life into one of limitless fun and freedom!

Find out more about the 2009 Rich Cleaner Conference & Trade Show.