What you can learn from Tony Hsieh, CEO of Zappos.com & coverstory on Inc. Magazine

Hi Friends! I just got back from my Necker Island trip with Richard Branson… we raised over $447,000.00 for Virgin Unite!  In the airport I picked up a copy of this month’s Inc. Magazine and wanted to tell you about it:

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Excellent timing to get gifts for Dads & Grads!
Shop at Zappos!

More about Tony Hsieh and his key note presentation at the 2009 Rich Cleaner Conference & Trade Show:

Tony Hsieh is the CEO and Director of Zappos.com—the #1 footwear retailer on the web with over 1 Billion Dollars in gross merchandise sales last year.

But Zappos.com isn’t Tony’s first (or only) big success. A few years earlier, he started a business called LinkExchange. He calls it a “side business” that he started out of his apartment. We’ll take his word for it… but we don’t know too many “side businesses” that get sold to Microsoft for a whopping $265 million. But Tony’s done it.

And ever since coming onboard at Zappos.com, he’s doubled sales every year since 1999.

Here’s a look back at exactly how it played out:

1999 Sales: Almost nothing
2000 Sales: $ 1.6 million
2001 Sales: $ 8.6 million
2002 Sales: $ 32 million
2003 Sales: $ 70 million
2004 Sales: $184 million
2005 Sales: $370 million
2006 Sales: $597 million
2007 Sales: $800 million

What’s Tony’s secret? It’s one word… SERVICE!

A “WOW” Customer Experience… His goal is simple: Make his customers’ lives as easy as possible. That means no-hassle returns (he guarantees his stuff for 365 days) and free shipping (back & forth) on everything…

Here’s one example of just how serious Tony is about treating his customers like Gold:

Every new Zappos.com employee hired in the corporate office has to go through 4 WEEKS of Customer Loyalty training… That means the new employee spends 20 full days answering phones in the call center-before they ever actually begin the job they were hired to do.

For Tony, customer service isn’t just a department—it is the entire company.

Tony will share some of his most powerful secrets for keeping his customers coming back again and again. The very same ones he uses to keep Zappos.com way ahead of the competition and you’ll want to pay close attention and apply some of these amazing growth strategies to your business. The smartest people in the room (including all our speakers) will be hanging on every word Tony says.

Tony has an unmatched, unparalleled collection of business-building advice that is not only capable of adding millions of dollars in added profit to your company’s bottom-line… Tony’s sage advice can also transform your life into one of limitless fun and freedom!

Find out more about the 2009 Rich Cleaner Conference & Trade Show.


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Comments (0) May 22 2009

One Of The Most POWERFUL Direct Response Sales & MARKETING Techniques Ever Shared By JOE POLISH!

Click Play & Watch As Joe Explains This Campaign In This 5 and 1/2 Min.  Video:

To learn this successful process, get engaged by completing the survey.  Then you can eavesdrop and follow along as Joe shares this amazing marketing method with you. This is your chance to get a world-class, multi-thousand dollar copywriting and marketing campaign. You’ll get it all for free the only requirement is that you fill out this survey.


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Comments (2) May 15 2009

Backstage March Madness at Piranha Marketing

Joe Polish was away for A MONTH.

How did we survive???? By keeping VERY busy!!!

We just had a kick-butt month of marketing, and we were asked how we track it all, so that’s what this video gives you a peek at – how we track campaigns at Piranha.

Here’s the link to the audio of Dr. Hallowell’s interview that I mentioned (I know I said it was a video, but it’s not, and I sure AIN’T going to re-do that clip!).

Right Click Here and Choose “Save As” to Download the MP3 of the “CRAZY BUSY NO MORE!” Genius Network Interview

Or… Click PLAY To LISTEN NOW

Interview Transcripts Interview HOT TIPS

Click Here For More On The Crazy Busy Book
& Other Work Life Balance Info From Dr. Hallowell

If you’d like a pdf copy of the chart I showed you, then post a comment and include a note asking for the piece. Be sure to leave your email. (You can also email me at lisa@joepolish.com and I can send it that way too.)

Thank you VERY much for making this month an incredible one for us. And I hope you enjoy the gifts.

Lisa Wagner

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Comments (14) Mar 30 2009